The Adiwiyata program is a government program implemented in 2006 due to Indonesia’s declining environmental quality. As a part community, students need to be educated about caring for the environment that can be grown through education. Much research has been described on the Adiwiyata program, but information about the role of Adiwiyata in developing the character of caring for the environment is still limited. This study aims to create the innovation of the Adiwiyata program in developing environmental care characters in elementary schools in Surabaya through the Penta Helix method. The research is located in some elementary schools in Surabaya city, and this study uses a qualitative case study approach. The output of this research is to redesign the Adiwiyata program in the city of Surabaya through the Penta Helix approach. This research method uses qualitative methods. Data are collected through literature studies, semistructured interviews, and surveys and used qualitative data analysis. The results show that the policy’s content and the context of implementing the Adiwiyata program had been going well. Further suggestions researchers suggest continuing to improve the performance of this Adiwiyata properly and providing a reward and punishment system to the implementers involved.