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The purpose of this study was twofold. The first goal was to review and synthesize research pertaining to ‘technology acceptance and COVID-19’ from the years 2020, 2021, and early August 2022 in the realm of hospitality and tourism. The second goal was to dwell on the relevant technology adoption studies in order to provide a critical analysis and extract insights for future research theoretically and practically. A systematic literature review was performed. Findings indicate that some constructs were not properly used like perceived enjoyment and some constructs were overlooked like perceived interaction. Additionally, besides technology features, the characteristics of consumers need to be investigated to reveal the true underpinnings of the technology adoption behavioral process. However, inquiries regarding consumers’ traits need to be expanded beyond basic demographics (e.g. age and gender). The paper systematically garnered technology acceptance research from the COVID-19 era in order to provide insights for future research directions in the post-COVID era. This work identified a lack of consensus over the theoretical underpinnings of technology acceptance research among tourism hospitality researchers. The study revealed the narrow research lenses focusing on particular empirical domains, mainly hotels, restaurants, and museums, and overlooking other contexts (e.g. airports, stations, within-city transportation, and events).

Purpose This paper reports the results of research that examines the interrelationships between efficacy of sustainability values (SV) and pro-sustainable behaviors of potential tourists. A partially mediated model is postulated and tested to help explain additional error variance in predicting consumers’ destination choice decisions in tourism, hence voiding a critical research gap. Coined as the “environmentally intellectualist behavior,” a new mediator variable is tested to explain additional error variance in human-value models. Design/methodology/approach The study is based on data collected from two representative samples of potential tourists from the USA and Canada. Data analyses include exploratory and confirmatory factor analyses that were used to examine the underlying domain structures of SV, followed by a predictive model using structural equation modeling. Findings The study findings suggest that values are salient factors that underlie pro-sustainable tourism and travel behavior. Moreover, the results confirm the existence of a higher-order sustainability construct. The study contributes original insights to the field by demonstrating that there are direct and indirect positive relationships between SV, environmental behaviors and decisions of consumers who take a pro-sustainable stance when traveling. Originality/value By modeling values as antecedents to attitudes and testing interrelationships between SV and the mediator variables coined as the environmentally intellectual behavior, the authors developed and tested a predictive model to explain destination- and product choice decisions. The model tested herein advances the value theory in two fundamental ways: first, this study demonstrates that SV can be modeled as higher-order factors. Second, values are antecedents to attitude and other variables, therefore must be included in consumer behavior models. Finally, the culture or origin of tourists matters when examining the impact of values on tourists’ choice decisions. Political actions and environmental attitudes can be modeled as mediators to explain additional error variance.

The recent COVID‐19 pandemic experience intensified the significance of hygiene in the service industry. It is crucial to measure how service practice adaptations and technology adoptions in servicescapes have been perceived by customers regarding hygiene in the post‐COVID‐19 era. However, the extant hygiene scales do not serve the purpose to measure hygiene contributions of technology‐specific and service practice‐specific changes. Thus, the purpose of this research was to develop a multi‐item unidimensional perceived hygiene construct. Sequential mixed‐methods research (Qual‐Quan) was employed. Participants were sampled among restaurant patrons. A four‐item perceived hygiene development (pHd) construct was successfully developed. Hospitality and service researchers and practitioners can utilize this scale to measure perceived hygiene improvements of particular technology adoptions and service practice adaptations in service settings.