The study examined the effect of marketing intermediaries on onion prices in Benue state, Nigeria. A multistage sampling method was employed to select 150 onion sellers in the study area. Primary data were collected using a structured questionnaire administered to respondents. Data collected were analysed using descriptive statistics, marketing efficiency and Gini coefficient. The study revealed that the majority (66.7%) of the respondents were female, 46.7% were married with an average age of 38 and an average income of ₦96684.00. The result also showed e marketing efficiency of 5.19 indicating that the product was efficient in the study area and Gini coefficient of 0.29 indicating that onion marketing is perfectly competitive. Transportation and storage facilities constituted the greatest challenge faced by onion sellers in the study area. Based on the findings of the study, it was recommended that the sellers should form cooperatives to promote bulk purchase which will, in turn, reduce transportation charges as well as enable them to achieve the benefits from economies of scale.
The study examined the effect of marketing intermediaries on pricing of agricultural perishable products in Benue State, Nigeria. Multistage sampling technique was employed to select 300 tomato and onion marketers in the study area. Primary data were collected using well-structured questionnaire administered on respondents. Data collected were analyzed using descriptive statistics, pricing efficiency and gross margin. The study revealed that majority (57.3%) of the respondents were female, 49.3% were married with a mean age of 38 years and a mean annual income of N72,603.67. The result also revealed a mean gross margin of N7,757.62 and N3,470.79 for onions and tomatoes respectively indicating that the enterprise were profitable. The result also showed pricing efficiencies of 1.84 and 5.19 for tomatoes and onions indicating that both products were efficient in the study area. Storage facilities problem constituted the greatest challenge faced by the marketers of onion and tomatoes in the area. Based on the findings, it was recommended that Benue State Government can do its own part by renovating existing bad roads, and constructing new ones especially those that link the points of supply to points of consumption.
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