The aim of this study was the colour fastness investigation of the new synthetized direct symmetrical azo-stilbene dye, using two of the film field domain reference tests, namely the wet-scrub and the UV tests. The dye was incorporated in a water-based resin, and then was applied on a PCV foil. The film colour parameters were determined before and after 200 wet-scrub cycles. Further, the dye was mixed with an acrylo-polyurethanic resin and then was applied on an aluminium plate, which was exposed to UV radiation for 414 h. The film colour parameters were recorded periodically. The maxima of the reflectance spectra depend on the UV time exposure. The quality of the film was analysed by the degree of gloss. A second focus was the elimination of the dye’s traces from wastewaters (these may be resulted from the industries which apply surface coating methods), using the active carbon powder. The main operational adsorption process parameters influence were investigated. Equilibrium, kinetic and thermodynamic studies were performed. The adsorption process was confirmed by the CIEL*a*b* colour space analysis. All colour studies were investigated using UV–Vis spectroscopy.