The main objective was to synthesize the importance of handicrafts among tourists who visited the markets "El Pueblito" and "La Diana" in Acapulco, Guerrero, Mexico. The methodology used was cabinet work between September 2018 and March 2019 in order to compile the existing documentary information on the study categories: souvenirs, crafts and tourism. A questionnaire made up of 26 items was also prepared, of which the responses of the most relevant that contribute to the achievement of the general objective are presented here. Among the results, it was found that the products that are most in demand among tourists are those derived from coconut, namely: coconut sweets, decorative items based on the said vegetable product of natural origin, among others. The most relevant conclusion was that from the economic point of view, handicrafts represent an important source of income for the members of the native groups that make handicrafts on a small scale with affordable costs. This research contributes to the recent international bibliography on artisan souvenirs that are elaborated with love, enthusiasm and identity, by people from the population groups originating from the various parts of the world.

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