This article reflects the results of an empirical study of the value-semantic features of social advertising perception among a group of students (male and female). In total, 200 students took part in the study. In the framework of the study, the following methods were applied: "Value Orientations" (A.Ya. Rokich), "SJO" (D.A. Leontiev), "Determination of Personality Orientation" (B. Bass), "Psychosemantic Differential" methodology, questionnaire for determination of attitude to social advertising. The results of this study reveal the presence of the following relationships: 1) Features of the personality's value-semantic sphere significantly affect the perception of social advertising by young people. 2) The images on which social advertising is centered as on the values conveyed by society and the state are transformed in the mind of the perceiver, depending on his value and personal orientation.3) It is possible to identify some specific features of the visual and verbal influence of social advertising on young people.

Today, both in science and in everyday life, there is an increased interest in the concept of the human body. For a modern person, his body becomes that essential condition that largely determines professional, social and even personal success. It can even be said that the concept of the body is today one of the aspects of the social concept of a person and his place in society. Indeed, there is a clear trend towards an increase in the consumption of services aimed at meeting the need for the formation of a healthy and beautiful body: sports clubs and gyms, home exercise equipment, diet food, body shaping services in a variety of ways, etc. The conducted research has shown that despite the elaboration of the question of self-physical in theoretical terms, there is a certain lack of research in this area with a practical focus. Today, in state policy, the priority is to orient the population towards a healthy lifestyle. Consequently, for psychologists, the targeting of psychotherapy methods should be to help people with different attitudes to a healthy lifestyle. In order for such recommendations to be really useful and scientifically substantiated, it is advisable to identify significant differences in the understanding of the physical self by people with different attitudes towards a healthy lifestyle.

One of the most famous projective techniques around the world -G. Rorschach inkblot test. In many countries this technique is rather popular because it can give the chance of both the qualitative and quantitative analysis. This thesis is confirmed in research works of J. Eksner Institute. For several decades J. Eksner Institute (USA) have been collected psychometric data with using Rorschach test in various groups of the population. These studies make it possible to conduct a clinical and psychological studies and determine the mental status of the subject. Our research is devoted to informational content of Rorschach test of women who have difficulties in interpersonal interaction within their family (with an addictive partner). It was shown that with increase of manifestation intensity of codependent behavior also the orientation of codependent women in interpersonal interaction changes, the coding symbols (determinants), specific for the codependent women, in answers to the third table of Rorschach test (an integrative system of J. Eksner) were also revealed. The practical relevance of this research is that the obtained results can form a basis of express diagnostics of the women having difficulties in interpersonal interaction within the family (husbands, children).Codependent behavior is understood as the learned set of behavioral patterns of self-defeating behavior which leads to reduced ability to initiate and participate in social relationship [1][2][3][4], and today in the work of the clinical psychologists it takes a very important place. For the last several decades the problem of codependent behavior us has been one of the leading subject in psychological work with clients [5][6][7][8]. In this regard the pilot research conducted is rather relevant. In this study we try to define specific features and the general regularities of answers of codependent women on the third table of G. Rorschach inkblot test (interpretation of data was carried out on the basis of the content analysis as well as using the complex J. Ekser system).Methodical tools: 1. Test "A scale of measurement of codependence in the relations of Spanna -D. Fisher"