<p>This study aims to partially determine the positive and significant influence of work discipline, motivation and loyalty on employee performance at Gorontalo State University. The population in this study is the State Civil Apparatus at Gorontalo State University, amounting to 247 people. The data collection method uses a questionnaire that is by collecting data through a list of questions and distributing questionnaires to employees at Gorontalo State University. The research results obtained that there is a significant influence by work discipline on employee performance in the Gorontalo State University environment. The better the application of work discipline on employees will also improve employee performance. There is a significant influence by work motivation on employee performance in the State University of Gorontalo. The high level of motivation possessed by employees is one of the keys in improving employee performance. So the existence of programs that are motivating work must be intensified even more. There is a significant influence by loyalty on the performance of employees in the environment of Gorontalo State University. Employee loyalty is the reason why labor turn over is so low. This was also triggered by the university's commitment to opening opportunities for its employees including honorary employees in achieving good career paths. There is a significant influence by work discipline, motivation, and loyalty simultaneously on employee performance in Gorontalo State University. This indicates that work discipline alone is not enough to stimulate employee performance. The implementation of preventive policies to direct employee behavior to be disciplined must also be supported by the existence of programs that can motivate employee work. That way employee loyalty can also be created and enhanced. Synergy between the three variables will have a positive impact on improving employee performance so that it will also affect the overall university performance as an outcome of employee performance. All of these factors are needed considering the vision of the university as a leading university in the Southeast Asian region which certainly requires strong support and commitment as well as good performance from all elements in Gorontalo State University.</p>

Strategi marketing yang efektif tentunya akan mempengaruhi konsumen dalam membuat keputusan pembelian. Penelitian ini bertujuan untuk melihat Pengaruh Kualitas Produk dan Brand Ambassador Kpop NCT Dream terhadap Keputusan Pembelian pada Produk Mie Lemonilo di Manado. Metode pengambilan sampel menggunakan teknik Purposive Sampling. Sampel yang digunakan adalah sebanyak 100 responden populasi masyarakat kota Manado. Metode analisis yang digunakan adalah analisis regresi linear berganda. Hasil penelitian uji secara parsial menunjukkan bahwa Kualitas Produk secara parsial berpengaruh positif dan signifikan terhadap Keputusan Pembelian mie Lemonilo, Brand Ambassador Kpop NCT Dream secara parsial berpengaruh positif dan signifikan terhadap Keputusan Pembelian mie Lemonilo. Dan hasil penelitian uji secara simultan menunjukkan bahwa Kualitas Produk dan Brand Ambassador Kpop NCT Dream secara simultan berpengaruh signifikan terhadap Keputusan Pembelian mie Lemonilo.

A tourism sector that has high competitiveness can draw a great number of tourists that can result in well-improved regional economy growth, increasing rate of society's income, and bigger opportunity into the work field. The growth rate of tourist visits in Ternate City from 2011-2015 is increasing, yet its growth percentage is changeable and tends to decrease. This research aimed at: 1) analyzing the competitiveness position of tourism sector of Ternate City against other regions in North Maluku Province; 2) formulating the strategy to increase tourism sector of Ternate City. The data were collected through documentation and interview. The data were obtained from Government

The main purpose of this research is to analyse Theory of Planned Behaviour (TPB), bureaucracy culture, Entrepreneurial Leadership Behaviour /ELB, and the performance of government apparatus in Southeast Minahasa District. The design of the data was obtained from 86 respondents who work as the government apparatus in Southeast Minahasa. Data analysis in this study used an alternative method of Structural Equation Modelling (SEM). The findings of the research showed that attitude and perceived behavioural control have significant influence on IEL, and subjective norm does not have significant influence on IEL. The authority has significant influence, but also weak on performance of Government Officials. ELB has the highest contribution for the performance of Government Officials. It means that Entrepreneurial Leadership Behaviour is the answer for public demand for creating a good government.

Pertumbuhan UKM di Indonesia diperlukan agar UKM menjadi tumpuan untuk memperluas lapangan perkerjaan dan pemerataan untuk meningkatan pendapatan masyarakat, serta mendorong pertumbuhan ekonomi. Oleh sebab itu UKM khususnya Industri F&B di Manado semakin hari semakin berkembang yang artinya bisnis kuliner merupakan bisnis yang menjanjikan di Kota Manado, sehingga dibutuhkan Etrepreneurial Self-Efficacy terhadap Pengusaha tersebut. Penelitian ini bertujuan untuk menganalisa tentang Entrepreneurial Self-Efficacy terhadap Pengusaha bidang F&B di Malalayang. Metode analisis yang digunakan dalam penelitian skripsi ini adalah metode kualitatif yang tujuannya untuk menganalisis setiap data dikumpulkan untuk menarik sebuah kesimpulan. Hasil penelitian ini menunjukkan bahwa, pengusaha yang memiliki keyakinan diri yang kuat, membuat kesiapan dalam menghadapi tujuan yang menantang dan memelihara komitmen yang kuat serta mendukung usaha-usahanya dalam menghadapi kegagalan lebih cepat dalam memulihkan kepercayaan dirinya kembali setelah mengalami kegagalan.Kata Kunci : Efikasi Diri Pengusaha.