Pelatihan dan sosialisai diberikan kepada masyarakat yang dalam hal ini adalah para pedagang produk dodol di Dusun II Pasar Bengkel Kabupaten Serdang Bedagai. Dalam pelatihan ini, pihak mitra diberikan materi-materi pokok (modul) tentang strategi komunikasi pemasaran yang baik, benar dan sesuai untuk di implementasikan di sana. Pihak mitra lebih mampu mengembangkan potensi pangsa pasar melalui pendayagunaan media-media online sehingga tidak hanya terpaku dan bergantung kepada para pengguna jalan saja. Dengan demikian maka mitra lebih paham dan mengerti tentang langkah-langkah yang bisa diambil untuk mengatasi permasalahan yang sedang mereka alami. Target yang ingin dicapai melalui pengabdian ini adalah: (1) Jangkauan pangsa pasar para pedagang produk dodol di Dusun II Pasar Bengkel lebih luas dan meningkat. (2) Kelompok mitra terampil dalam mempromosikan produknya melalui toko-toko online dengan mengandalkan berbagai media sosial yang ada saat ini. (3) Kelompok mitra lebih teredukasi dalam mengembangkan usahanya melalui strategi komunikasi pemasaran yang telah diberikan nantinya. (4) Kelompok mitra mampu meningkatkan nilai jual produk dodol melalui beberapa keterampilan dan bantuan yang diberikan nantinya. (5) Dengan terlaksananya pelatihan dan sosialisasi strategi komunikasi pemasaran ini, maka diharapkan dapat meningkatkan taraf hidup kelompok mitra sehingga usaha produk dodol tetap lestari dan berkelanjutan.
This study is the study of the perception of the Students against the State ideology Pancasila at the USU EXTENSION. Focus students ' perceptions of SOCIAL about how discuss USU against Pancasila. The findings of this study, among others, there are three things that become indicators of students ' perception in seeing against Pancasila. First, the indicators of cognition to see the level of knowledge of students against Pancasila; Second, indicators of students ' feelings of affection to see concerns the emotional aspects toward Pancasila; Third, the evaluative indicators to see objectively based on student assessment of cognition and affection they have associated the Pancasila. The method used is the method diskriptif-quantitative data collection techniques with the shape of the survey (questionnaire) and data analysis techniques using univarial analysis with a single table.
The current study examines the impact of politicians' communication, efficacy, and ideology on citizens’ political satisfaction and trust in the developing nation of Indonesia. Women’s political participation and representation are encouraged worldwide based on their communication skills, strong personalities, and public-oriented ideologies. In this context, the current study assessed the contingent impact of gender (men and women politicians) to investigate the differential impact of their communication, efficacy, and ideology on citizens’ political satisfaction. The data were collected from 590 Indonesian citizens at local administrative units and analyzed using SmartPLS v. 4. Results revealed that women politicians' communication and efficacy impact citizens’ political satisfaction more than men politicians. In contrast, the politician's ideology was indifferent to male and female politicians, revealing no significant differences. The current study reflects the significant role of women in politics in bringing economic development and prosperity to a nation and extends the existing political literature using the resource-based view theory.
West Java becomes one of central attention in the governor election in 2018. This article attempts to depict how the strategy of the governor candidate pair Sudrajat-Akhmad Syaikhu (henceforth ASYIK) in gaining the votes in the local leader election. This study used a documentation method with a type of descriptive analysis. The data were taken from online media including Liputan6.com, Detik.com, Pikiran-Rakyat.com, and Republika.com. It was found that the ASYIK candidate pair used campaign strategy by localizing national issues so that it could increase the electability and gain a large number of votes on election day. Unexpectedly, by using this strategy, they could get second place with the most votes. Whereas, previously, from the findings of several survey institutions, the ASYIK pair was predicted to be in the third position with a large gap of electability and popularity behind the top two pairs. But, after final counting and recapitulation of the election that was held on 27th June 2018, ASYIK ranked in the top two after overtaking the pair of Dedy Mizwar – Dedy Mulyadi.
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