Abstract:Trains can only carry cargo from one station to other stations. To arrive at the destination, the cargo still needs to be carried by other mode of transportation. About 80% of transportation in Java is dominated by roadway transportation by far. Many business doers prefer using trucks to trains because ofthe handling andthe accessibility. The purpose of this research is to find a proper strategy to be proposed to PT. KAI to maximize the usage of freight trains in Indonesia through SWOT analysis. Those strategies are market penetration, product development, force sustentation and opportunities utilization.
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