The current study relates to the removal of a dye [crystal violet (CV)] from aqueous solutions through batch adsorption experiment onto a local clay from Morocco. The clay was characterized by X-ray diffraction, IR spectroscopy, X-ray fluorescence, scanning electron microscope, Brunauer-Emmett-Teller analysis and Fraunhofer diffraction method. The influence of independent variables on the removal efficiency was determined and optimized by response surface methodology using the Box-Behnken surface statistical design. The model predicted maximum adsorption of 81.62% under the optimum conditions of operational parameters (125 mg L-1 initial dye concentration, 2.5 g L-1 adsorbent dose and time of 43 min). Practically, the removal ranges in 27.4-95.3%.
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