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Abstract:One of the most complicated and valuable organizational capabilities, is the business strategy. Recognition of Characteristics of entrepreneurial behavior has the most importance that makes the opportunities with the self skills and creates it by the means of innovative strategies. The lack of this skill, varied and nice processes of strategic planning would degrade to a brain game, because strategy cannot change the organization without implementation. Thus, we tried to express the characteristics and goals of innovative strategies and essential preconditions for its utilizations in business. More on, in this article we express the role and effect of opportunity and its recognition and the relation of organization life stages and how this business strategy is used and we presented some samples in this paper. Statistical Society includes all Goldiran service company staff (200 person) that is named "staff" in this study and according to Cochran formula 132 of them are chosen as Statistical sample. Research method in this study is correlation and Descriptive and data collecting method is fieldlibrary and for data analysis we used Liserl 8.7 software.this research results confirmed a significant effect of business innovation effective factors on service improvement in Goldiran Service Company.

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