One of the successes in high school student learning lies in the use of learning method or model. The development of technology has given great influence on the world of today’s education. Learning media that are independent and technology-based become an attraction for students to improve learning motivation and to educate students to be able to learn independently. This study aims to develop the interactive learning media through webtoon applications as an effort to shape the character of high school students through literacy culture. This research also aims to foster high school students' interest in reading through smart phone technology. The subjects of this study were high school students. The research method used is the method of triangulation which includes data triangulation, triangulation between researchers and theory triangulation. Data collection techniques used in this studywere interviews, observation and documentation. The data obtained were then analyzed using descriptive qualitative analysis techniques. The results of this study are scientific publications and products in the form of interactive learning media in an effort to strengthen the character of high school students.   Keywords: Webtoon, literacy culture, character education, interactive learning method

Webtoon is a type of comic currently in demand by young people (students). If it is used properly, webtoon can be used as one of the teaching media in learning English. In addition to improve English competence, the efforts to foster literacy culture in students are grown here. With the development of android-based mobile phones that are easy to use by students, researchers combine android-based application with webtoon learning media to improve students' English competence and literacy. The problem in this research is how to increase reading interest in high school students through android-based interactive learning media during the pandemic. This study aims to develop android-based interactive learning media through webtoon application as an effort to improve the English language skills of high school students through literacy culture during the pandemic. This study also aims to foster reading interest in high school students through smartphone technology. The subjects of this study were high school students. The research method used is triangulation method which includes data triangulation, inter-researcher triangulation and theoretical triangulation. The data collection techniques used were interview, observation and documentation which were analyzed with descriptive qualitative analysis techniques. The results showed that the respondents' English skills and reading interest increased with the use of the webtoon application. Based on the results of the study, it can be concluded that the use of android-based webtoon application makes students not only learn the existing material, but can also increase their reading interest.

Penelitian ini bertujuan mengembangkan media pembelajaran berbasis aplikasi webtoon guna meningkatkan kemampuaan bahasa Inggris para pelajar sekolah menengah umum di masa pandemi melalui budaya literasi. Selain itu penelitian ini juga bertujuan memanfaatkan kemajuan teknologi ponsel guna meningkatkan literasi para pelajar sekolah menengah umum. Penelitian ini menggunakan para pelajar Sekolah Menengah Umum sebagai subjek penelitian. Metode penelitian menggunakan metode triangulasi yang meliputi triangulasi data, triangulasi antar peneliti dan triangulasi teori. Data diperoleh dengan menggunakan teknik wawancara, observasi dan dokumentasi dengan teknik analisis kualitatif deskriptif. Hasil penelitian menunjukkan bahwa kemampuan bahasa Inggris dan minat membaca para responden meningkat dengan penggunaan aplikasi webtoon. Disamping itu penggunaan aplikasi webtoon berbasis android menjadikan siswa tidak hanya mempelajari materi yang ada, tetapi juga dapat meningkatkan minat baca mereka.

The industrial revolution is a fusion of automation technology with cyber. The current trend in the industrial world is starting to touch the virtual world with several systems such as cyber physical systems, internet of things (IoT), cloud computing, and cognitive computing. Revolution 4.0 implements intelligent technology that can be connected to various lines of life, including students’ needs. They must be active to form their entrepreneurial leadership to face these challenges. Absolutely, this must be supported by encouragement, collaboration and integration of learning in the field of entrepreneurship. The purposes of this research are to describe the steps of implementing the Miss Maya, to find and describe the advantages of Miss Maya in building a concrete entrepreneurial leadership, and to determine the effectiveness of Miss Maya in English learning. The method used is mix method; qualitative and quantitative research design. Primary data include references/ literature/ journals/ books related to the discussion. Secondary data include documentation and field data of the implementation obtained through observation and interviews. The results of this research are the implementation of Miss Maya can be done through the preparation, implementation and assessment. Through t-test analysis which showed that sig. (2-tailed) of all = 0.000 and the probability less than 0.05, Miss Maya is an effective strategy to be used in English learning. Miss Maya is a futuristic imaginative integrative English learning method with six main elements of doing business which is expected to be able to foster the students’ entrepreneurial leadership to face the industrial revolution 4.0.