In this contribution I would like to describe the current challenges and opportunities for effective diplomacy in the field of Information and Communication Technology (ICT).Diplomacy is the conduct of relationships, using peaceful means, by and among international actors, at least one of whom is governmental. It is the discipline through which foreign policy is practiced. (Cooper et al., 2013, p. 2) While diplomacy has existed as part of governance and international state to state relations since antiquity, it faces challenges that reflect the complexity of policy and the international arena in a global world. (Cooper et al., 2013, p. 21). In general, diplomacy in the 21st century is highly connected to domestic policy making and political and societal demands about governance in a wide variety of issues (Cooper et al. 2013, p.1). Policy is effected by policymakers' need to balance among the different interests and actors, between domestic demands and international imperatives, between the national constituency and the international community, between principles and pragmatism, and between the immediate, medium, and long terms (Cooper et al. p. 15). These challenges are especially relevant to the ICT ecosystem because of the dominance of the private sector in it, the quick pace of developments, and its global nature.