Personal branding is an introspective process by which you define yourself professionally, and it can serve as your pathway to professional success. There are six steps to building your personal brand: (1) taking an introspective look, (2) understanding the brand that may already exist, (3) developing your personal brand mantra, (4) crafting your physical footprint, (5) creating your digital footprint, and (6) communicating your message. Your personal brand is a promise of value and performance, and it is necessary to meet the expectations of your audience. Effective brand management is a key component to maintaining a positive brand reputation.
Interdisciplinary and collaborative relationships-which merge health care, library and information sciences, and other information-related disciplines-should form the basis of education for health information professionals.
The relative effectiveness of indexing using full-text or less than full-text was tested using a non-Boolean, chaining type of file structure and searching method. Indexing was done using titles, abstracts, full-text, references, and various combinations of these surrogates and then Goffman's indirect method of information retrieval was used to structure and search the file. The database consisted of 733 documents and 38 queries were searched. The hypothesis of the study was that by using a particular non-Boolean method as a file structuring and searching technique, full-text indexing is not essential to optimum information retrieval effectiveness. The outcome of the study was positive.
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