<em>In the era of the Covid-19 pandemic, an immune booster is needed that can maintain a person's immune system to become more immune to the corona virus. Therefore the product "SULANTAM ABS" is present as an immune supplement. "SULANTAM ABS" (Safe, Efficacious, Healthy Black Garlic Capsules) is an innovation from black garlic which is made in capsule form and aims to make it easier for consumers to consume it to be more effective, efficient, and hygienic. The objectives of this program include: 1) Meeting consumer needs as an immune supplement, 2) Increasing public knowledge about the benefits of black garlic, and 3) Creating innovations from black garlic supplement products in capsule form. The method of making “SULANTAM ABS” product includes the stages of fermentation, drying, flouring, and packaging. Sales of this product have been carried out during August to September 2021, the product sold 20 units with a turnover of Rp. 1,100,000, a profit of Rp. 201,000. and BEP Rp. 96,766. This sales method is mainly done online through e-commerce and offline through consignment. Based on these results, that this business is very profitable and beneficial for the community.</em>

Food is one of the needs consumed by humans every day to support survival. Food consumed by humans certainly produces waste from unused food waste. The existence of livestock bones and egg shells that are abundant in the community as food waste from animal materials can be used for organic fertilizer. The effective content of the waste can support the completeness of fertilizer nutrients applied to plants. "PTC Organik" is here as a pioneering innovation in quality waste fertilizer from a combination of cow, chicken, and eggshell bone meal in order to support sustainable agriculture as well as food security due to the scarcity of subsidized fertilizers. The objectives of this program are 1) creating a diversification of organic fertilizers; 2) providing sustainable and environmentally caring organic fertilizer needs; and 3) foster an entrepreneurial spirit. The method of sales is carried out directly as well as indirectly. Product sales have been carried out from August to September 2022, where "PTC Organik" products were sold as much as 85 pcs with a weight of 500 grams each, revenue of Rp. 1,800,000,-, a profit of Rp. 471,508,-. While the BEP price is Rp. 24,000 and the BEP of the product is 47 pcs and B/C Ratio 1,28. Based on this, the product business "PTC Organik" indicates the potential to be developed.

The scarcity of fertilizers provides an opportunity for startup businesses to provide alternative organic fertilizers. PTC Organic is one of the pioneering business startups in producing alternative fertilizers that utilize livestock waste as the main ingredient in the form of egg shells, chicken bones, and beef bones that involve a series of processes so that they become available nutrients for plants. The research method used is descriptive-analytic using the Bussiness Model Canvas (BMC) method and SWOT analysis. The objectives of this research are 1) to map out the current PTC Organic business model using BMC, (2) to develop alternative business development strategies using the SWOT method. Internal and external factors include seven aspects of internal factors (Product, Price, Promotion, Business Location, Process, People, and Physical Evidence) and four aspects of external factors (Industrial Competitors, Suppliers, New Entrants, and Buyers). The results obtained are the position of Organic PTC is very profitable, namely in Quadrant I (0.3, 0.22). So anaggressive strategy in creating innovation and product development is necessary for the sustainability of PTC Organic's business.