The article examines the main practical aspects of the implementation of socially responsible agrarian business in Ukraine, in particular, conscientious business practices; environmental protection activities and resource conservation; development of local society, development of personnel aimed at training and professional development. It is proposed to distinguish the following phases at the current stage of formation and development of social responsibility of domestic agrarian business subjects as a mechanism for increasing their competitiveness: initial, adjacent and terminal. In the first phase of the formation of social programs for the purpose of increasing competitiveness, pilot companies and the development of criteria for assessing the social responsibility of agrarian business entities, principles, the period of implementation and methods of implementation, etc. are determined. The next phase will be considered the holding of an internal social audit by agrarian companies and other subjects of agrarian business. The adjacent stage is a transitional phase of the external assessment of the social responsibility of agrarian business entities, which should provide an assessment by civilian independent experts and the community of the social effect of the activities of agribusiness representatives. The final phase should contribute to the formation of the rating of socially responsible companies of agricultural production in the country, which is also an effective tool for forming their image and customer loyalty, increasing their competitiveness in the domestic space. It is emphasized that the intervention of the state in the sphere of social responsibility of agrarian business should be of a recommendatory, framework nature. The moral support of these processes from the state is especially important for the development of social responsibility of agribusiness subjects in the country. Moreover, some tax breaks for corporations are even more beneficial to the budget and society, since corporations are more accurately and effectively able to solve local regional problems through social responsibility. The business community can either develop its own standard in the area of social responsibility, or join any of the existing Western standards in this area with its adaptation, or provide advisory assistance from the state.

The subject of the study is the economic efficiency of the use of land resources by agricultural enterprises. Methodology. The research was conducted using general scientific methods, in particular: theoretical generalization, methods of positive and normative analysis, statistical analysis. The goal is to analyze the dynamics of economic efficiency of land use by agricultural enterprises. Research conclusion. The economic efficiency of reproduction processes is the ratio of the amount of newly created value to the amount of capital, the cost of all resources and some of their main types. The peculiarity of the reproduction of land resources is that they are combined with the stage of production of agricultural products, when the reproduction of soil fertility is carried out in a single technological process of growing crops. Analysis of the efficiency of use of land resources by agricultural enterprises in Ukraine, which has significant areas of land suitable for agricultural production. It should be noted that agricultural land should be used more efficiently than in other countries. The activity of agricultural enterprises in general and their use of land resources can be characterized as extensive – a large number of resources are involved, and the return from each resource unit is low. In addition, the fact that landowners are not in a hurry to sell their agricultural land, realizing that in a few years a completely different offer price will be formed, as agricultural companies will enter the game and the demand for agricultural land will be much higher. It is necessary to mention that there are some difficulties in the research process, because today it is impossible to reflect the total volume of the Ukrainian agricultural land market in monetary terms, since the transaction price is declared in only 55% of the concluded transactions. In 2022, the average price of buying and selling agricultural land in Ukraine will be 38,560 UAH/ha. This is 28% higher than the average normative monetary value of arable land in Ukraine, which is UAH 27,520/ha.

The subject of the study is the management of shifts in the use of land resources. Methodology. The research uses general scientific methods: theoretical generalization, methods of positive and normative analysis, and methods of statistical analysis. The goal is to study the European experience of managing the changes in the use of land resources. Research conclusion. The comparative characteristics of the state of land use in European countries and Ukraine were carried out. The place of Ukraine in the European land use is shown. Today in Ukraine 32.7 million hectares of arable land is cultivated, which is about one third of the European arable land. According to the statistics, one Ukrainian has twice as much agricultural land as one European. The total area of Ukraine on the scale of Europe occupies about 6% of its territory, the area of agricultural land is 19% of agricultural land in Europe. The level of arable land in Ukraine is 54%, while in Europe this indicator reaches barely 35%. The main stages of changes in the use of land resources through the prism of the normative and legal component of land reform are highlighted. Retrospective data on the formation of land relations, as well as the formation of the land market in Ukraine are revealed. The main structure of all Ukrainian lands was analyzed. The analysis of the ownership structure of agricultural land shows that the majority of land is privately owned – 31.0 million hectares or 75%, 8.7 million hectares or 21% are state owned, and 1.7 million hectares or 4% are communally owned. The dynamics of price changes for agricultural land in European countries are presented. It was noted that in comparison with 1990, before the establishment of an independent state, there have been drastic changes in the distribution of land according to forms of ownership, which is a direct result of the land reform. It was emphasized that despite the lifting of the moratorium on the sale of agricultural land, the land reform is still ongoing, and in connection with it, significant changes in the use of land resources are taking place. One of the most difficult tasks is to complete the reform of land relations and establish a unified land use system that can combine the freedom of land ownership, its effective use and social justice in the distribution of land. The world experience of managing changes in the use of land resources has shown that the liberalization of the agricultural land market has different scenarios for different countries. The Ukrainian economy has been in need of market opening for a long time.

У статті досліджено вплив соціальних факторів на управління використанням земельних ресурсів аграрними підприємствами. Проаналізовано основні показники, що характеризують соціальні фактори, зокрема: чисельність населення, структура населення працездатного віку за статтю, рівні народжуваності і смертності населення, загальні коефіцієнти народжуваності, смертності та природного приросту населення України (на 1000 чол. наявного населення), сумарного коефіцієнту народжуваності. Вказані соціальні фактори аналізувалися в розрізі країни в цілому, в розрізі регіонів та за типом місцевості (сільська та міська). Встановлено, що динаміка руху чисельності населення та його структура визначають чисельність та віковий склад трудових ресурсів аграрних підприємств Наголошено на тому, що визначальний вплив на формування кількісних параметрів трудових ресурсів надає демографічна ситуація, що складається під впливом різних чинників.

The article examines the issue of the use of labor resources in the context of land resource management of agrarian enterprises. Such indicators as the number of the population, the share of the rural population, the share of labor resources employed in agricultural production, the share of the able-bodied rural population, the area of agricultural land per person employed in agricultural production, as well as the volume of production of agricultural products per person employed in agricultural production were analyzed. Thus, during 2010-2021, the working capacity ratio of the rural population decreased slightly, from 0.59 to 0.58, which indicates that the labor potential in rural areas is not high enough. The coefficient of utilization of labor resources in 2011 was only 0.22, which indicates that in rural areas only every fourth resident is engaged in labor activities or works outside of agriculture. The load on one able-bodied person is increasing. Both the general level of economic activity of the rural population and the level of economic activity of the able-bodied population are decreasing. The number of people employed in agriculture is decreasing every year. Thus, in 2010, the number of people working in rural areas was 2870.6 thousand, in 2019 - 3010.4 thousand, and in 2021 - only 2692.7 thousand. The level of unemployment in rural areas is much higher than in the city, which is due to the limited number of vacancies and their specific characteristics. However, a significant reduction in the number of people employed in agricultural production did not have a positive effect on the dynamics of labor productivity in general in the country, since the labor force from this industry sector was displaced to personal auxiliary farms where manual labor is used mostly and, therefore, a lower level of the labor productivity is observed. The main trends in the dynamics of indicators of the working capacity ratio of the rural population, the ratio of the use of labor resources, the level of economic activity of the rural population, etc. have been determined. It is established that the level of unemployment in rural areas is significantly higher than in the city, which is due to the limited number of vacancies and their specific characteristics.