The Small and Medium Enterprises is the main pillar the people's economy. SME investment decisions related to how entrepreneurs place their funds is a very determining factor in company performance. The purpose of this study is to analyze and explain: 1) The influence of risk attitudes on company performance through decisions on the placement of working capital funds for small and medium enterprises (SMEs), 2) The effect of risk attitudes on company performance in SMEs 3) the effect of working capital fund placement decisions on the performance of SMEs. The study population was all garment, weaving, carving and batik SMEs in Jepara. The sampling technique is non-probability sampling, using assessment sampling. This study found that overconfidence behavior and risk attitude have a significant influence on investment decision making. Mental accounting doesn’t have a significant influence on investment decision making. The more investors are willing to face risks and the higher the overconfidence will increase investment decisions. The number of investors who are risk seekers in the capital market is a natural thing because stock investment is included in the high-risk investment category. Mental accounting can not influence the investment decision making.

Penelitian tentang Pengaruh Motivasi Intrinsik dan Knowledge Sharing terhadap Produktivitas Kerja dengan Perilaku Inovatif sebagai Variable Intervening ini bertujuan untuk mengetahui pengaruh Pengaruh Motivasi Intrinsik dan Knowledge Sharing terhadap Produktivitas Kerja dengan Perilaku Inovatif sebagai Variable Intervening Lokasi penelitian PT. BPR Rudo Indobank di Kota Semarang. Populasi yang digunakan adalah Karyawan PT. BPR Rudo Indobank. Sampel yang ambil adalah 70 orang responden. Data penelitian berasal dari dua sumber yaitu data primer dan data sekunder. Jenis penelitian ini adalah kuantitatif. Pengambilan sampel menggunakan teknik sensus. Data yang terkumpul kemudian di analisa menggunakan Structural Equation Modelling (SEM) dengan software AMOS 24. Hasil penelitian ini Motivasi Intrinsik berpengaruh signifikan terhadap Perilaku Innovative, Knowledge Sharing berpengaruh signifikan terhadap Perilaku Innovative, Perilaku Innovative berpengaruh signifikan terhadap Produktivitas Kerja, Motivasi Intrinsik tidak berpengaruh signifikan terhadap Produktivitas Kerja, Knowledge Sharing berpengaruh signifikan terhadap Produktivitas Kerja. Hasil pengaruh mediasi variabel perilaku innovative dapat memediasi antara pengaruh motivasi intrinsik dan knowledge sharing terhadap produktivitas kerja.

The development of technology, especially the internet, has changed the lifestyle and human behavior, one of which is shopping style. This study aims to determine the effect of Celebrity Endorsement towards Purchasing Intention with Brand Perception as an intervening variable on Shopee e-commerce customers in Semarang City. The population in this study was Shopee e-commerce users in Semarang city and the number of samples was 96 respondents, which obtained by using purposive sampling. This study used quantitative method and source of data was obtained from primary data and secondary data. Data was analyzed using Structural Equation Modeling (SEM) with Smart PLS version 3.2 software. The results of this study indicate that Celebrity Endorsement had a significant effect on Brand Perception and Purchasing Intention, and Brand Perception had a significant effect on Purchasing Intention. The Brand Perception variables was able to mediate the relationship between the influence of Celebrity Endorsement on Purchasing Intention

The influence of social support on job satisfaction Study still becomes polemic among researchers that trying to figure out how to increase job satisfaction through work engagement, social support, and quality communication. This research carried out in the Secretary office of the Semarang City Government 100 respondents were analyzed with PLS. Based on the data analysis result, social support has a significant effect on job satisfaction. However, social support did not significantly affect job involvement. The quality of communication has a significant effect on job satisfaction. The quality of communication is also a significant effect on job involvement. Work engagement has no significant effect on job satisfaction. The weakness of this research is the original sample estimate of work engagement so it could not affect job satisfaction and the weak original sample estimate result of social support so it could not provide a significant effect on increasing the job involvement of workers. It was necessary to reexamine the empirical model on the relationship between social support and job involvement in the wider organization.