Penelitian ini bertujuan untuk mengetahui pengaruh status sosial ekonomi orangtua dan pendidikan kewirausahan terhadap minat berwirausaha mahasiswa di Universitas Negeri Makassar. Penelitian ini merupakan penelitian kuantitatif dengan pendekatan korelasi. Teknik pengumpulan data dilakukan dengan observasi, wawancara, dokumentasi dan penyebaran angket (kuisioner). Populasi dalam penelitian ini sebanyak 360 mahasiswa Universitas Negeri Makassar yang menjadi peserta dan telah mengirimkan proposal Program Kreativitas Mahasiswa (PKM) Kewirausahaan pada tahun 2016-2018 dan sampel sebanyak 72 mahasiswa. Teknik analisis yang digunakan yaitu regresi linear berganda. Hasil penelitian ini menunjukkan bahwa secara simultan status sosial ekonomi orang tua dan pendidikan kewirausahaan berpengaruh signifikan terhadap minat berwirausaha mahasiswa. Sedangkan secara parsial, pendidikan kewirausahaan berpengaruh terhadap minat berwirausaha mahasiswa namun untuk status sosial ekonomi orang tua menunjukkan tidak adanya pengaruh terhadap minat berwirausaha mahasiswa.

Desa Sudirman adalah sebuah kawasan berkembang di Kecamatan Tanralili, Kabupaten Maros. Kehadiran Bumdes Dinaril sebagai badan usaha yang dikelola oleh desa sejak tahun 2017 mencoba menggerakkan sektor ekonomi kreatif melalui kegiatan membatik ecoprinting yang dijalankan oleh ibu-ibu desa dan pemberdayaan jamur tiram. Pandemi Covid 19 mematikan sentra usaha ini, Berdasarkan analisis potensi masalah yang dilakukan, tingkat kunjungan ke desa berkurang dan beberapa produk kreatif hanya tersimpan di etalase karena pameran dan penjualan langsung menjadi terhambat. Pemerintah desa harus segera “wake up” dan melakukan inovasi agar dapat bangkit segera dari kondisi tersebut. Perlu dukungan pelatihan manajemen pengelolaan yang lebih profesional namun tetap kekinian. Pengurus Bumdes dan masyarakat perlu didampingi dalam peningkatan kapasitas seperti marketing, penyusunan video profil & foto produk, literasi keuangan hingga katalog branding di sosial media. Di samping itu, motivasi dan peningkatan kapasitas SDM pengelola Bumdes juga penting diperhatikan. Oleh karena itu, melalui kegiatan pengabdian masyarakat terpadu Institut Teknologi dan Bisnis Kalla memberikan pelatihan yang dirancang untuk mendorong semangat kewirausahaan serta menginspirasi anak muda dan aparat desa untuk dapat membangun potensi desanya menjadi lebih tangguh di masa pandemic COVID 19. Sudirman Village is a developing area in Tanralili District, Maros Regency. The presence of Bumdes Dinaril as a business entity managed by the village since 2017 tries to move the creative economy sector through ecoprinting batik activities run by village women and empowerment of oyster mushrooms. The Covid-19 pandemic has killed this business center. Based on the analysis of potential problems carried out, the number of visits to the village has decreased and some creative products are only stored in the storefront because exhibitions and direct sales are hampered. The village government must immediately "wake up" and innovate in order to get up immediately from this condition. Need support for management training that is more professional but still up-to-date. Bumdes management and the community need to be assisted in capacity building such as marketing, compiling profile videos & product photos, financial literacy to branding catalogs on social media. Besides that, it is also important to pay attention to the motivation and capacity building of the Bumdes managers. Therefore, through integrated community service activities, the Kalla Institute of Technology and Business provides training designed to encourage the entrepreneurial spirit and inspire young people and village officials to be able to build the potential of their villages to be more resilient during the COVID-19 pandemic.

The Covid-19 pandemic has a major impact on all aspects and sectors of public life, especially business actors. The impact of the Covid-19 Pandemic was also experienced by welding workshops, one of which was the Barakka Las workshop. This study aims to determine the implementation of marketing strategies in the welding workshop business "Barakka Las" in the New Normal Era after the Covid-19 Pandemic through the creation and design of social media and websites. This research uses a qualitative approach with a case study research method. The data were obtained through collecting supporting theories and conducting in-depth interviews with the owner of the "Barakka Las" welding workshop. From the results obtained, in increasing brand loyalty and reaching wider consumers, Barakka Las implemented a digital marketing strategy through social media such as Instagram, Facebook, Twitter and Youtube and through websites with various interesting promotional content and additional information about the Covid-19 prevention protocol