This study investigates aspects of host perception for the formulation of strategic tourism policies. A community segmentation framework with cluster analysis and multinomial logit model was applied to data of a mountain community in northern Italy to reveal the heterogeneity of residents' perception. The results of this study refl ect the overall opinions of the sample population and identify homogeneous opinion groups. Positive and negative perceptions about tourism in the region generate a division of residents in environmental supporters, development supporters, protectionist and ambivalent. This study identifi es the effect of demographic variation on the clusters and on residents' attitudes towards tourism.

This study analyses the economic impact of the Biathlon World Cup 2009 in Antholz-Anterselva. The survey concentrates on the immediate, direct and short-term additional revenue brought into the region by foreign sports event spectators. The authors first apply an expenditure-based segmentation technique to data collected during the event to separate respondents according to socio-demographic variables. Second, a Tobit analysis is applied to obtain an expenditure model that is useful in explaining the different determinants of trip expenditures by spectators of the event. The results reveal significant socio-demographic differences between the four expenditure groups. For instance, heavy spenders are composed mainly of mature tourists, arriving for the first time in medium-sized groups. Also, the most important factors in total expenditure are income level, the geographical origin of the spectator and the size of the travel group.

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