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Based on the research activity within the ISLE International Sustainability Network, this paper represents a step forward aiming to find some contacts points in the experiences some international cases (USA, Brazil, Italy and France) have grown in the development of agritourism in mountain contexts. Despite the singular differences and the national specificities, agritourism is generally considered a particular form of social innovation in agriculture and rural development of mountainous areas, aiming at recomposing the natural and the human dimensions within the framework of a new sustainable way of doing agriculture. At the basis of the research is the hypothesis that agritourism operations are slowly and gradually shifting towards a new perspective/model. Some years ago, agritourism was traditionally viewed as a way for farmers to integrate or diversify their incomes. Nowadays instead—as the diversity of practice has grown and new values have emerged—the range of farmers’ motivations has become much broader. Some of these motivations include not only economic issues but also social, environmental and cultural ones, while addressing a more comprehensive idea of community-based and sustainable development. Case studies from South Carolina (USA), from Italian mountain regions, from Santa Catarina State in Brazil and from France are illustrated in which different innovation perspectives are highlighted.

Resumo: Muitos agricultores familiares ligados à associação de agroturismo "Acolhida na Colônia" (AC) produzem alimentos orgânicos em quantidade superior à venda no estabelecimento. O presente artigo analisa a orientação deles ao mercado, testando a hipótese de que a procura por outras possibilidades de venda poderia aproveitar a relação que eles já construíram com os consumidores, adotando uma abordagem de marketing de relacionamento. Foi pesquisada a relação dos agricultores familiares com os circuitos curtos de comercialização (CCC), identificando as motivações e problemáticas para a inserção deles nesses circuitos, diferenciando-os em clusters, conforme a orientação de mercado praticada. Foi identificado que todos possuem sensibilidade para formas de marketing de relacionamento, mas que grande parte não as pratica. Dentro dos diferentes clusters, entretanto, há diversos agricultores com sensibilidade, experiência e conhecimento para uma qualificada comunicação bi-direcional e para o compartilhamento de objetivos com os consumidores. Eles poderiam ser a base para uma estratégia organizacional de marketing de relacionamento.Palavras-chaves: marketing de relacionamento, agricultura familiar, análise multivariada, mercados, produto orgânico.Abstract: Many family farmers linked to the agro-tourism association "Acolhida na Colônia" (AC) produce a higher quantity of organic foods than they sell at the establishment. This article analyzes their orientation to the market, testing the hypothesis that their search for other possibilities of sale could take advantage of the relationship with consumers, adopting a relational marketing approach. We investigate their relation with the short circuits of commercialization (SCC), identifying the motivations and difficulties for their insertion in these circuits, differentiating them into clusters according to the market orientation practiced. We have identified that all are sensitive to forms of 1. Data de submissão: 13 de junho de 2017. Data de aceite: 23 de fevereiro de 2018.7. Neste estudo, será adotado o termo 'cluster' como sinônimo dos termos 'tipologia', 'grupo homogêneo', 'agrupamento', 'aglomerado' e 'segmento'. A razão principal dessa escolha é que, como explicitado na parte relativa à metodologia, foi utilizada a análise cluster para segmen-relationship marketing, but that they largely do not practice it. Within the different clusters, however, there are several farmers with sensitivity, experience and knowledge for a qualified bi-directional communication and goal-sharing with consumers.They could be the basis for an organizational strategy of relational marketing.

In the last few years, several approaches and methods have been proposed to improve early warning systems for managing risks due to rapid slope failures where important infrastructures are the main exposed elements. To this aim, a multi-sensor monitoring system has been installed in an abandoned quarry at Acuto (central Italy) to realise a natural-scale test site for detecting rock-falls from a cliff slope. The installed multi-sensor monitoring system consists of: i) two weather stations; ii) optical cam (Smart Camera) connected to an Artificial Intelligence (AI) system; iii) stress- strain geotechnical system; iv) seismic monitoring device and nano-seismic array for detecting microseismic events on the cliff slope. The main objective of the experiment at this test site is to investigate precursors of rock mass failures by coupling remote and local sensors. The integrated monitoring system is devoted to record strain rates of rock mass joints, capturing their variations as an effect of forcing actions, which are the temperature, the rainfalls and the wind velocity and direction. The preliminary tests demonstrate that the data analysis methods allowed the identification of external destabilizing actions responsible for strain effects on rock joints. More in particular, it was observed that the temperature variations play a significant role for detectable strains of rock mass joints. The preliminary results obtained so far encourage further experiments