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Despite the growth in eco-and nature-based tourism, relatively little is understood about the intrinsic motivations of ecotourists. In addition to furthering our knowledge of the market, such an understanding may also provide a basis for the improved management of tourists for environmental goals. This paper is based upon empirical research of the intrinsic motivations of ecotourists visiting Annapurna in Nepal. Conclusions are reached that the medium of nature is central to the ful®lment of trekkers needs and that environmental education is essential for improved management. It also is suggested that the success of tourism in Annapurna should not be judged primarily on increasing the number of visitor arrivals.

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