The article reviews the main trends of modern high-rise construction considered a number of architectural, engineering and technological, economic and image factors that have influenced the intensification of construction of high-rise buildings in the 21st century. The key factors of modern high-rise construction are identified, which are associated with an attractive image component for businessmen and politicians, with the ability to translate current views on architecture and innovations in construction technologies and the lobbying of relevant structures, as well as the opportunity to serve as an effective driver in the development of a complex of national economy sectors with the achievement of a multiplicative effect. The estimation of the priority nature of participation of foreign architectural bureaus in the design of super-high buildings in Russia at the present stage is given. The issue of economic expediency of construction of high-rise buildings, including those with only a residential function, has been investigated. The connection between the construction of skyscrapers as an important component of the image of cities in the marketing of places and territories, the connection of the availability of a high-rise center, the City, with the possibilities of attracting a "creative class" and the features of creating a large working space for specialists on the basis of territorial proximity and density of high-rise buildings.