Software development and the implementation of IT industry products are usually a very complicated and complex process. In recent years, software requirements' nature and complexity have changed dramatically, as have user demands for cost, performance, and quality. These three parameters can be considered key, and keeping them at an appropriate level for consumers is possible only through optimal design using well-established software development methodologies.The search for ways to optimize labour and financial costs leads managers worldwide to the need to use in practice a variety of techniques and approaches. With this approach, the scientific and economic substantiation of the advisability of choosing one or another organizational and financial mechanism for organizing a team of developers and marketers becomes especially important.The authors of the article studied Dynamics of export growth of Ukrainian IT products, the relationship between the IT product market elements, the main and auxiliary stages of creating an IT product. For the development and promotion of IT products, the authors proposed a methodology for iterative software development based on prototyping, using elements of the SCRUM system, which was tested at a private Ukrainian IT company. The modified version of the agile development system proposed in the article showed promising results in practice, both IT company managers and specialists positively assessed the experience of its use. Based on the already proven technology of agile development, this technique was able to add some mechanics that made it possible to neutralize several negative factors inherent in other approaches.

The development and efficient functioning of entrepreneurship is the basis of a market economy, as well as the key to the country’s innovative socio-economic development and growing competitiveness on an international scale. The formation of a transparent and qualitative business climate is an incentive for the efficient entrepreneurship development. The paper is aimed at identifying structural-institutional transformations in the business environment and their impact on the development of small businesses. The analysis of socio-economic parameters of the business environment is based on the elasticity method and the system approach, which have been tested on the example of cities in the Western region of Ukraine. Outlining the features of setting up the business environment and its functioning has provided the grounds for detecting major problems hampering efficient business development. The comparative analysis has confirmed a close relationship between socio-economic transportation processes and conditions created for businesses. The evaluation of institutional environment has confirmed that cities striving to improve transparency in climate regulation and urban environment management achieve the growing investment activity and positive dynamics of small businesses development. The calculated elasticity coefficients prove that the growing investment activity positively impacts the number of small businesses and the volume of products sold by them. However, the expected growth in employment was not achieved due to the high level of shadow activity on the labor market and migration activity of the population.

The article presents the observation of the attitude to accepted rules in Ukrainian cities. The case of Ukraine was studied in the context of the development of other post-socialist countries in Europe. The impact of social capital on ignoration of state laws and safety rules is analyzed. In order to verify the degree of compliance by the public with the rules observations in different parts of Ukraine were done. The sample size determination in all cases was based on the entire statistical population and the level of reliability of results. It was found, that people do not care too much about obeying state law or rules in organizations. The main direction of the defined problems solving should be in creating new informal institutions that can change people’s attitude to agreement and rules obligatoriness.

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