Nowadays, it is practically impossible to read a business article that does not mention the importance of creativity and innovation for the development and survival of different organizations. One way companies can respond to the uncertainty created by the domestic and global economic situation, rapid growth of the information technologies, and ever more informed and demanding customers is through innovation. It is also important to understand that innovation is not the exclusive property of R&D departments or industrial companies. All innovation starts with an idea and, given that ideas come from people, encouraging innovative work behavior (IWB) has become a priority as a way to achieve business competitiveness.