16Many of the challenges faced by conservation scientists and practitioners can be framed as

o-production is a rapidly growing endeavour now widely applied in the fields of health, development, education, climate change, industrial production and sustainability [1][2][3][4][5][6] . It broadly seeks to connect researchers with diverse societal actors to collaboratively and iteratively produce knowledge, action and societal change 1 . The promise is compelling: developing solutions through legitimate processes that draw on diverse and credible expertise with, by and for those best placed to use them 5,7,8 . Sustainability