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Abstract-In this paper we present ANSWER, an innovative approach to film direction. Here we describe a methodology to semantically model the film domain in a way which is coherent with the director's intent during film production. To achieve this, we are developing a system architecture which will provide the director with the necessary tools and services to author a scene description through intuitive gesture based graphical user interfaces, which will in turn populate the underlying model with a rich set of semantic descriptions. These semantic descriptions will be used to render the scene graphically through animated previsualizations. A director using the ANSWER methodology will be able to understand and assert certain film making decisions before film production begins.

The paper shows how different concepts and technologies, such as high quality multimedia content production and delivery, social media interaction, and methodologies for monitoring and analysing social network activity, can be practically combined with traditional virtual reality installations into an innovative experimental system that enhances the experience of the visitors in cultural educational centers. Apart from offering a modern, immersive, richer experience to the visitors, the proposed system involves significant benefits for the organizers as well, supplying them with valuable feedback extracted from the monitoring and analysis mechanisms. The experimental system has been successfully deployed and used in the Foundation of the Hellenic World cultural center.Index Terms-Social media; multimedia content production and delivery; quality of experience.

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