The direct impact of the economic downturn due to Covid-19 is mainly perceived by Micro, Small, and Medium Enterprises (MSMEs). This study aims to examine how MSMEs can understand customer needs regarding the provision of social media quality that can improve brand image and brand awareness. The survey was conducted on 145 respondents who had online shopping experience using social media by utilizing the structural equation modeling approach.  Results show that social media quality can increase brand awareness, brand image, and social media marketing activities. Therefore, marketers who use social media can focus on its constituent indicators including content quality, design quality, information quality, interaction quality, contact availability, and contact relevance. Customers will have a high level of brand awareness and a good brand image if marketers can provide social media quality to meet customer demands. While previous studies found that there is a positive relationship between social media marketing activities on brand image and brand awareness, this study shows the opposite result because customers are not affected by the activities carried out by social media. This is considered a usual activity that other marketers also carry out. The implication of this study is that good social media quality is needed to increase brand awareness, brand image, and social media marketing activities.

Kegiatan tracer study merupakan kegiatan penting yang harus dilaksanakan oleh institusi atau lembaga pendidikan untuk mengetahui keberhasilan proses pendidikan yang telah dilakukan. Hal ini dikarenakan alumni merupakan hasil dari institusi pendidikan yang dapat dijadikan sebagai tolak ukur keberhasilan proses belajar mengajar. Proses tracer study di MA Ma’arif 1 Punggur diawali dari alumni yang diberikan kuesioner oleh Tata Usaha (TU) bidang Kesiswaan ketika mengurus kelulusan ataupun pada saat mengambil ijazah. Salah satu bukti nyata ketidak efektifan dari sistem yang seperti ini adalah tingkat persentase jumlah alumni yang mengisi kuesioner atau survey alumni. Untuk itu akan dilakukan pengabdian kepada masyarkat dalam rangka pengembangan sistem dan pendampingan sistem tracer study secara online agar mempermudah bagian Kesiswaan MA Ma’arif 1 Punggur dalam mengelola data alumni dan pelacakan alumni agar jumlah alumni yang terlcak sesuai dengan target yang telah ditetapkan oleh sekolah. Dari hasil dan pembahasan menunjukkan bahwa penggunaan sistem tracer study yang terkomputerisasi dan dapat diakses secara online dapat meningkatkan jumlah alumni yang mengisi kuesioner.

Purpose: The objectives of Tourism Village development in “Pulau Legundi”, Pesawaran District, Lampung Province is to know the societies’ motivation in developing entrepreneurship based on tourism village service, the ability of society in understanding how to develop tourism village, and the readiness of society to engage in tourism village development in order to improve their prosperity. Method: The three-step method used is that the first is preparation to identify the potential resources and the societies’ readiness to accept the community service in terms of Tourism Village development, the second is to conduct training and coaching, and then followed by monitoring and evaluation. Results: The results show that the knowledge, spirit and motivation, and understanding insights in developing Tourism Village increase after getting the training and coaching programs. Conclusions: Tourism Village in “Pulau Legundi” Village is very important to be developed to increase the prosperity of the society by creating the tourism attractions, providing information technology infrastructure and strengthening the motivation of the village governor by relevant government role, continuing training and coaching programs to improve the competence of the Tourism Village entrepreneurs, and implementing marketing communication through marketing digital content that is disseminated in the internet and social media.

Describe Social-media is currently used as a marketing tool that has advantages compared to other media. However, not everyone understands how to use social media, especially marketers who are just starting their business and are starting to try to switch to digital marketing Background Problems: creating digital content on social media that can increase engagement is a problem for Novelty marketers: this research becomes the only one that discusses digital content marketing by looking at the uses and gratifications theory in increasing visitor engagement on social media Research Methods: Research data collection is done by distributing questionnaires to social media users who use it to find products which are then processed using a structural equation approach modeling with Smartpls Finding/Results: Uses and gratifications theory with its four dimensions can increase social media engagement. Information sharing has a very big influence on shaping engagement. Conclusion: through UGT, marketers can create the right content to increase engagement. Marketers can focus on creating informative content such as product-related information so that it doesn't just display products that make consumers unattractive.