This study is aiming at finding out the impact of Tayub exploitation on the tradition and life of Javanese society. Research approach implemented in this study was qualitative. In addition, the research technique employed was interview, observation, documentation, and literary study. Results show that the new form of Tayub diminishes the structure of feminism, neglects simplicity, gentleness and spontaneity that are supposed to be part of Tayub dance. The movement of dance, music, and costume are also changed into a total different form, compared with the genuine version of Tayub dance. These major changes do not only bring negative impacts on the dance structure, but also change the society's mindset and behavior. People living in the countryside part of Java have lost their control towards customs' regulation and a philosophy that used to be held tightly by them.

Bahasa Visual Konsumerisme dalam Karya Seni Kontemporer. Artikel ini mendeskripsikan wacana konsumerisme ketika dibahasakan secara visual dalam karya kontemporer. Penelitian ini bertujuan untuk mengetahui pendekatan visualnya, gaya ungkapannya, serta social effect dari karya-karya tersebut. Penelitian ini menggunakan pendekatan deskriptif dengan obyek kajian empat karya kontemporer dunia yang sangat terkenal, “Campbell’s Soup Cans” karya Andi warhol, “Jesus Christ with Shopping Bags” kaya Banksy, “I Shop Therefore I Am” karya Barbara Kruger, “Super Supper” karya Ron English. Berdasarkan analisis terhadap empat karya tersebut dapat disimpulkan bahwa kecenderungan visual pada karya-karya tersebut adalah: (1) memiliki karakteristik visual bergaya Pop Art dengan penggunaan simbol-simbol budaya populer, (2) sarat akan unsur jenaka, satir dan sarkastik, (3) menimbulkan persoalan etis dan estetis.Kata kunci: bahasa visual; konsumerisme; seni kontemporerABSTRACTThis article describes how consumerism discourse is visualized in contemporary works with the aim to find out how the visual approach, how the style of expression, as well as the social effects of these works. Using a descriptive approach with the object of study of four world famous contemporary works, “Campbell’s Soup Cans” by Andi warhol, “Jesus Christ with Shopping Bags” rich in Banksy, “I Shop Therefore I Am” by Barbara Kruger, “Super Supper” by Ron English. Based on the analysis of the four works, it can be concluded that the visual tendencies in these works are: (1) having visual characteristics of Pop Art style with the use of symbols of popular culture, (2) full of humorous, satirical and sarcastic elements, (3) giving rise to ethical and aesthetic issues.Keywords: visual language; consumerism; contemporary art

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The purpose of this research is to analyze the cultural values contained in the sodoran dance. Sodoran dance is known as 'Sangkan Paraning Dumadi dance' or the dance that expresses the origin of human life on earth. The researchers seek to uncover the cultural and philosophical meaning of the dance. This research uses a descriptive qualitative approach, and the data collection procedure was carried out by interview, observation, and documentation techniques. The results show that Sodoran dance has deep philosophical and religious values which are rigidly based on ancestral guidelines. The norms and customs are clearly depicted in the attributes and movement of the dance. In addition, the components of Sodoran dance such as body movement, rhythm, outfits, steps, and statues are closely entwined with the culture and philosophy of Tenggerese people.