The Pharmaceutical industry in India is the world's third-largest in terms of volume .According to Department of Pharmaceuticals, Ministry of Chemicals and Fertilizers, the total turnover of India's pharmaceuticals industry between 2008 and September 2009 was US$21.04 billion. While the domestic market was worth US$12.26 billion. According to Brand India Equity Foundation, the Indian pharmaceutical market is likely to grow at a compound annual growth rate (CAGR) of 14-17 per cent in between 2012-16 .India is now among the top five pharmaceutical emerging markets of the world. Exports of pharmaceuticals products from India increased from US$6.23 billion in 2006-07 to US$8.7 billion in 2008-09 a combined annual growth rate of 21.25%.According to PricewaterhouseCoopers (PWC) in 2010, India joined among the league of top 10 global pharmaceuticals markets in terms of sales by 2020 with value reaching US$50 billion.

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With the modern converting public control approach, it's supposed for public establishments to provide greater green and powerful offerings at a decreased cost. In this study, the overall performance enhancement volume becomes found according to the decided general performance standards of transportation offerings statistics technology in public establishments. The institution's modern-day overall performance becomes evaluated. It has become obtrusive that public transport corporations (BRTC) wished for a statistics gadget to preserve car fleets below control. The effect of the car control utility becomes repeated that performance of the overall performance evaluation made above. It became decided where becomes obtained at minimum decreasing mentioned all types of expenses in public transportation.

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The buzzword, personalization in today’s marketing era is an evolving notion. The aim of the paper is to scrutinize the publications dedicated to personalized marketing. The spurring growth in personalized marketing thrives in new experiences for both marketers and consumers. The Publication search was initiated on 1836 review papers and research articles collected by SCOPUS Database and was visualized by using VOS viewer, a bibliometric analysis software. The paper focuses on identifying growth trends in publication for 20 years, i.e., 2003-2023 (till March), linked subject areas, geographical trends, popular keywords, and influential journals. It is found that the research count in this domain has grown at a pace since 2018 and spiked in 2020 amidst COVID. The literature of this domain is studied across Management, Psychology, Management, Computer Science, and Artificial Intelligence. The opportunity for research in this domain from the Indian perspective is high as consumer behavior concerning personalized marketing is yet to be explored. The contribution of this study to the literature will help scholars to explore the domain and influence more research.