The rapid transformation of Kuala Lumpur conurbation has seen a rise in the demand for private vehicle ownership among commuters, thus leading to an increase in the overall level of congestion within the city center. Towards reducing such issues and focusing on the significance of travel demand management, this study examined the willingness of private vehicle users in using the park and ride facilities. A convenience survey was conducted on 199 respondents through multiple linear regression. It was found that socioeconomic, trip, and technology characteristics have a significant relationship with a willingness to park and ride. The result may assist future transport planners in improving the overall parking management strategies of the city centre.Keywords: Willingness, park and ride, Kuala Lumpur conurbation, regressioneISSN: 2398-4287 © 2019. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open-access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.DOI: https://doi.org/10.21834/e-bpj.v4i12.1943