Abstract:Wood is generally associated with being practical, aesthetic and economy-friendly. Using wood in interior settings also can be based on psychological expectations and assumptions, as wood is attributed as warmer, more homely, more relaxing and more inviting. However, when investigating psychological differences, wood is usually compared to carpets, glass, leather, stone, or plastic but is not compared to a visually similar material such as laminate. The aim of this study is to analyze and compare the various psychological characteristics related to wooden and laminate materials in interior settings. The experimental design was a 2 × 2 design (material, sequence) with repeated measures for material. Forty participants were asked to evaluate a framed piece of wood floor and a framed piece of laminate floor regarding technical, practical, and psychological aspects. Further, three questions about one's purchase decision were asked. The results show that the wooden floor was evaluated significantly better than the laminate floor regarding "materials and processing", "atmosphere", and "values and symbolic functions". For the criterion "health", a tendency in favor of wood could be found. In addition, the participants would more likely recommend and purchase wooden products and also accept more deficiencies in wooden products.

Natural materials in indoor settings influence the human organism positively. Wood is a natural material and shows similar positive effects on the individual's well-being. Because of similar looks and functional properties, wood can be compared with laminate. However, when investigating psychological differences, wood is usually compared with carpets, glass, leather, stone, or plastic, but not compared with a visually similar material such as laminate. The aim of this study was to analyze and compare the different psychological perception of wood and laminate products in an indoor setting. This study further investigated what specific psychological aspects can differentiate wood from laminate products, and if wood is preferred over laminate and is more likely to be purchased. Different pictures that depict wood and laminate products in an indoor setting were used to evaluate the psychological perception. This evaluation included measuring 11 quality criteria, the perception of the environmental atmosphere, and the purchase decision. The experimental design was a 2 × 2 × 2 design with repeated measures for material and sequence. The sample consisted of 93 experts as well as nonexperts for wood. The result shows that wood products are rated higher than laminate products regarding several psychological aspects, such as health, physical and mental stimulation, and performance enhancement. In addition, wood products were rated significantly more warming and cozy, and the participants would recommend, purchase, and accept more deficiencies for purchasing wood products than for laminate products. Overall, the material wood was preferred over the material laminate.