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A B S T R A C T Objective:The objective of this paper is to analyse motivation factors for female entrepreneurship in Mexico. In the proposed article, the authors discuss the factors which compelled women to start their enterprises in Mexico. Research Design & Methods:Based on in-depth interviews with female entrepreneurs and entrepreneurship experts, the authors show which factors motivated women to start their own business in Mexico. Findings: The study proves that women in Mexico are motivated by a combination of push and pull factors, where the majority of the factors are pull factors. The findings of the study help to conclude that female entrepreneurship development is influenced by different factors including the entrepreneurs' personal traits, social and economic factors. Due to their conservative traditional attitude, risk adverse tendency, and non-cooperation of family members, etc. women entrepreneurs are sometimes deterred to start a business in Mexico. Implications & Recommendations:It is necessary to raise the awareness of different factors that promote female entrepreneurship in Mexico. Governmental programmes which support female entrepreneurship, business incubators, and networking could be very helpful for women when starting their own business. Contribution & Value Added:The originality of this work lies in studying motivational factors for female entrepreneurship in Mexico. The Mexican society faces a big revolution towards female entrepreneurship. Based on the change of family structure and traditions, women nowadays are having more opportunities to develop as entrepreneurs. |Martha Cantú Cavada, Vito Bobek, Anita Maček INTRODUCTIONThe number of women who own businesses around the world has been increasing over time (Allen, Langowitz, & Minniti, 2006). Therefore, female entrepreneurship gains special attention in the literature in recent years. Papers focus mainly on the women entrepreneurship development, differences between entrepreneurship of men and women, factors affecting growth of women entrepreneurship, entrepreneurship career aspirations of educated women, etc. For example, in their research, Zapalska (1997), andBirley (1989) proved that there exist more similarities than differences between female and male entrepreneurs' psychological and demographic characteristics. Goduscheit (2011) on the other side suggested that there are more differences than similarities between the genders. Croson and Gneezy (2009) proved that women may be more risk averse than men. Furthermore, many studies conclude that women are both more risk-averse and less competitive than men (e.g. Croson & Gneezy, 2009;Bönte & Piegeler, 2012;Wagner, 2007;Verheul, Thurik, Grilo, & van der Zwan, 2012). According to Kelley, Singer and Herrington (2016), women would commonly engage in the topic of entrepreneurship less frequently than men, nevertheless when women do so, they normally do it out of a necessity rather than an opportunity. The objective of this paper is to analyse motivation factors for female entrepreneur...

This paper analyses possible challenges and opportunities that Mexican female entrepreneurs face during the establishment of new enterprises. Based on in-depth interviews with female entrepreneurs and entrepreneurship experts, authors researched opportunities in the form of governmental and non-governmental institutional support, growing entrepreneurship, social awareness and women empowerment. However, lack of credibility, fear of vulnerability to criticism and social pressure are some challenges associated with gender egalitarianism. In such, the authors proved that Mexican culture impacts women in some ways more than the others. Institutional collectivism was the cultural dimension with higher positive impact on women, followed by gender egalitarianism with a neutral to positive impact and the power distance with a neutral influence on women.