The mobile internet services are not as "the Internet on your phone", specific algorithms should been designed and implemented so that they adapt to the devices, mobile/wireless networks and mobile operators, and match the user profiles to the diversity of contents structures. Personalization appears to be the most appropriate solution to this need. It comes into aid by creating personalized portals that are specific for the mobile user, which takes into consideration user mobility, the local environment and the user and device profile that break up the functionally of the Internet/wireless services when viewed through wireless devices. Mobile portals, are different from regular Internet websites, which ubiquity, convenience, localization, personalization, and device optimization may potentially influence the whole system design process as well as the rate of user adoption of advancing technologies. In the paper a solution's prototype was proposed which create a personalization mobile portal for each end-user according to the profiles defined by end-user including interests of end-user, devices profiles and services profiles.

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With development and deployment of information and telecommunication technologies integrated with lightweight mobile devices, pinpointing location on the move has become a common exercise. The integration of geospatial information and mobile Internet is simultaneity driven by market demands and technologies. Mobile Geographical Information Service extends unlimited information on the Internet and the powerful service functions of GIS to mobile devices users. Supported by 3G data technologies/services, Mobile GI Services create a new channel of business practice, and thousands of potential applications and services. A complete end-to-end mobile GI services solution is described for organizations interested in offering mobile GI services to consumer or business subscribers.

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