This study documents changes in the prevalence and evaluation of unstressed vowel devoicing, a salient characteristic of Andean Spanish, in the city of Cusco, Perú following an earthquake in 1950. This event brought city residents into contact with other dialects of Spanish that lack vowel devoicing and also intensified their exposure to the Quechua‐accented Spanish of rural migrants, or provincianos, which is characterized by this pronunciation. Results of an attitude‐perception study indicate that younger Cusqueñans are aware of devoicing and identify it primarily with the speech of provincianos rather than the Spanish of their city. However, acoustic analysis of interviews conducted with Cusqueñans and provincianos shows that, while the pronunciation is receding from Cusco Spanish, many city natives actually exhibit rates of devoicing similar to those of rural migrants. Cusqueñans’ nearly exclusive association of devoicing with provincianos is attributed to local ideology, including negative attitudes toward rural Andean identity. La presente investigación describe cambios en Ia incidencia y evaluación del ensordecimiento de las vocales átonas, una peculiaridad notable del español andino en Cusco, Perú, durante las décadas posteriores al terremoto que devastó Ia ciudad en 1950. Debido a este acontecimiento, los cusqueños aumentaron su contacto con otros dialectos del español que no exhiben el ensordecimiento vocálico así como con el español de los inmigrantes de zonas rurales, o provincianos, que se caracteriza por este fenómeno fonético. Los resultados de un estudio de actitudes indican que los cusqueños jóvenes son conscientes del ensordecimiento vocálico y lo identifican con el acento de los provincianos pero no lo relacionan con el habla de su propia ciudad. Sin embargo, según el análisis acústico de las entrevistas realizadas a cusqueños y a provincianos, muchos residentes de Ia ciudad siguen empleando esta pronunciación con básicamente Ia misma frecuencia que los provincianos. La asociación del ensordecimiento vocálico con los provincianos, casi exclusiva por parte de los cusqueños jóvenes, es atribuida a actitudes negativas hacia Ia identidad rural andina. [Spanish]
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