Based on artifacts discovered in Western Ukraine, in this paper, we attempt to trace back the pattern of feminine ideal in the culture of Galicia-Volhynia State. Our study reveals peculiar social and cultural relations between males and females in the society of medieval Ukraine-Rus at the then material culture and mythological mentality level. We study the things that surrounded Ruthenian women, namely, items of clothing and accessories which were conceived as expressions of the world-building concept where the preference is given to the categories of orderliness and habitability, wisdom, family, and community. Given its sign and symbolic affiliation with the cultural significance area, the ornamental component of the medieval costume complex was put to semiotic analysis. We applied the cultural approach with its specific axiological interpretation of any instances of human social and cultural life-sustaining activity.