No abstract

From the beginning of the 21st century, interest in vineyards and the production of wine from own grapes has increased in Poland, both from the demand and supply side. For many vineyard owners, this is a hobby that is unrelated to the professional work. The aim of this study is to identify the most important determinants that are beneficial to the development of wine-making and wine tourism in Poland. The analysis of secondary sources was used, including data collected by the Polish Agricultural Market Agency (since 2018 National Support Centre for Agriculture), the International Organization of Vine and Wine (OiV) and the Institute for Market Research GfK Polonia. It was found that the most important factors favouring the development of vines and vineyards in Poland are: global warming; production of more resistant vine strains; increased experience and skills of vineyard owners in the area of viticulture and wine production; activities of non-profit organizations related to vineyards; inclusion of Poland into the EU zone as a country with wine potential; legislative changes; promotion of Polish viticulture; increased wine consumption and the search for innovative and profitable forms of agriculture in rural areas.

The specificity of services implies the need to monitor their quality. Methods for assessing non-consumer services are constantly sought after. The mystery client method is one of them. The purpose of this publication is to diagnose the procedures used in marketing research, and in particular to use the mysterious client method in which the assessment is conducted by a team of people. To verify this approach, the quality assessment of gastronomic services was used in selected restaurant chains, such as Pizza Hut, Pizzeria Da Grasso, Bobby Burger and Bierhalle. The innovation in the study was the use of group to evaluate services. The adopted methodology allowed to conduct the study in close to real conditions, because usually people go to a restaurant together. Building teams that would jointly assess the quality of services gives also the opportunity to reduce the diversification in perception and different experiences of people participating in the study.

Purpose:The aim of this study is to diagnose the activity of virtual organizations in Polish agriculture and to determine the importance of trust in their formation and development. Design/Approach/Methodology: An approach based on Gioia methodology was applied. Five organizations created by farmers to sell their products directly to consumers were deliberately selected. In each case, the farmers collaborated to build the foundations of a virtual organization. The study involved the method of a diagnostic survey and an interview questionnaire as a research instrument. Findings: Modern information and communications technologies allow for the effective shortening of the distance between organizations potentially interested in cooperation. The empirical research involving Polish organizations of farmers operating in the virtual spaceshows that the crucial element determining their success is building consumer trust through providing high-quality products and delivering them on time. Practical Implications: It has been found that for buyers of food products quality is the highest value. Confidence in the quality of products resulting from the previous experience or the experience of friends was a decisive motive for placing orders.

The aim of the article is to diagnose and evaluate the lifestyle of Polish society. CBOS research results from 1987 to 2015 have been used in the article. According to CBOS research, the main characteristics of Poles' lifestyles are: happiness, personal security, cultural participation, spending time with family and friends, charity and ways of managing Raise money). The essence of "lifestyle" is presented as a conceptual category used in both economic and social sciences. As a result of the observation, it was stated that Observation of research results may lead to formulation of the following lifestyle conclusions: the number of Poles who have been lucky to feel safe increases (at least since 2004). Poles are richer, therefore the percentage of people spending time with family in restaurants increases - 60% of Poles are entering the European Union and cultural activity is increasing (in film screenings, concerts and exhibitions). The use of the Internet for "off-professional purposes" and the percentage of people reading books for pleasure are growing. Apart from these changes in the way of life of Poles, the dominant way to support charity was to "donate money" (1st place) and then "donate things like clothes, books (2nd place), as well as a decrease in the proportion of people taking financial commitments in "financial institutions".