The article focuses on the social aspects of the GDPR implementation. Paper presents the results of a study conducted in 2018, after the introduction of legislative changes. The study was exploratory and its aim was to find out how administrative employees evaluated and feels about GDPR. The survey was conducted as an online survey questionnaire. The article presents the results of the study, initial conclusions after its implementation, and a proposal for further research.

The aim of the present article is to analyse the mechanisms of self-representation and how the personal brand is being built by the Instagram users, with a particular emphasis on practices which fit into the culture of narcissism. The author uses qualitative methods based on a content analysis of Instagram profiles belonging to selected celebrities and celetoids. The group selection is intentional: the ten accounts which have been brought under study have the greatest number of followers according to the Social Blade rank. The author also reviews and analyses Polish and English literature on the phenomenon of Instagram, paying attention to its content and discussing research related to self-representation through this platform.