The article analyzes the nature and specificity of digital economy as an object of regulation from the standpoint of institutional methodology. It reveals the logic of digital economy evolution and its internal contradictions. The authors hold comparative analysis of approaches to defining the essence and forms, functions and structure of digital economy. The categorical apparatus of the theory of digital economy is specified and supplemented. We proposed a conceptual model of a multi-level transition of the economy to a digital development scenario. The conceptual recommendations on the development of the digital economy regulation system are presented. We propose to distinguish between digital and digitized sectors, which cover the industries directly and indirectly related to digital technologies and products. As an indication we proposed to highlight the institutional and companyspecific digital sector. The conclusion was made about the importance of creating an institutional environment using hybrid institutions based on a combination of algorithmic and traditional law in a multilevel format and in the mode of experiments like regulatory sandboxes, legal foresight, public discussion. JEL classification:B52.

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