Abstrak Pada penelitian ini telah dikembangkan sebuah produk pakaian anti radiasi unisex sports wear menggunakan teknologi plasma pijar korona elektroda tip-plane. Plasma pijar korona dibangkitkan dengan listrik tegangan tinggi serta menggunakan elektroda asimetri  (lancip dan plat).Pembuatan pakaian anti radiasi menggunakan bahan rajut yang telah diplasma sertadilapisi dengan tinta konduktif. Hasil studi memperlihatkan bahwa metode pembuatan pakaian dengan plasma pijar korona telah berhasil mengurangi radiasi gelombang elektromagnetik. Kata kunci: plasma pijar, pakaian unisex sportswear, elektroda tip-plane, anti radiasi Abstract This paper describes the making of an anti-radiation smartphone unisex sportswear. The anti-radiation patch was developed by first modifiying the surface of the textile using atmospheric pressure plasma technology. The plasma corona discharge is generated by using a high voltage electricity withasymmetrical electrodes (tip and plane). The treated patch was than coated with graphite based conductive ink. The result of thisresearchindicates that an anti-radiation clothe patch was succesfully shield an electromagnetic radiation from a smartphone. Keywords: plasma discharge, unisex sportswear, tip-plane electrode, electromagnetic shielding

No abstract

This paper will discuss pre-launch strategy taken by One Medicalogy, a startup company specializing in maternity apparels. The strategy will follow lean startup methodology that will guide One Medicalogy to start, build, develop, conduct and maintain its business in the field of anti-radiation maternity belts. A maternity belt is a belt or a corset used to support the lower portion of the belly and back of pregnant women. An anti-radiation maternity belt is a modified maternity belt by embedding an additional anti-radiation layer on the inside part of the belt. The extra layer will protect the fetus growing in the belly of the mother from harmful non-ionizing RF-EMF radiation. The source of the radiation is usually electronic devices and gadgets such as personal computers or laptops as well as smartphones. One Medicalogy is committed to design, develop, produce and introduce the belts to the market. Pre-launch strategy will be employed in introducing the belt to the market. This strategy includes conducting market tests by testing the product with potential customers and performing rigorous efforts with them to ensure communication during product design and development by first determining the target market, ensuring that product features line up perfectly with customer needs. A lean startup methodology will also be used to assist One Medicalogy in introducing the belts quickly and successfully to market. In essence, lean startup methodology is a method that focus business efforts in speedy creation of product prototypes by first conducting and testing target market analysis. Feedbacks resulted from prototype try-outs and interviews involving potential customers will be employed quickly to create finished products. In addition, these feedbacks will also reveal the strength of the newly created products against that of the competitors. Using this method, One Medicalogy can reduce the risk of bad product performance.