In Mexico, the national demand for rice exceeds four times the consumption of the grain produced internally, which has caused growing volumes of imported rice. Long and thintype rice is the one with the highest consumption. Faced with this problem, a strategy was implemented based on the evaluation, validation, and release of rice materials. Since Michoacán State is involved in rice production, evaluations have allowed the selection of materials, which has resulted in the current availability of a number of advanced experimental lines. Also, the technology that has traditionally been used in the cultivation had changed, so that continuous improvement programs have been developed represented by the system of cultivation in direct sowing in furrows and continuous irrigation. The new varieties do not require continuous flooding, which allows for a greater efficiency in the use of water and soil resources. Studies on rice nutrition in Mexico are still scarce, especially under irrigated conditions. The current has focused on the nitrogen fertilization of this crop since the exploration of the efficient management of soil nutrition is a vitally important issue. Other aspects integrated to the rice technology are the use of a low seed rate and weed management using a new generation of herbicides.