Abstract

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In order to summarize and provide readers with an overview of the content, the purpose of this chapter is stated as describing the design of case study research developed for evaluating the impact of digital transformation on the development of new business models and consumer experiences, against the background of an empirical study into the effects of the introduction of unified communications and collaboration (UC&C) technologies on productivity and innovation within the context of the large-scale global automotive design, manufacturing, and business operations of General Motors (GM).

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The purpose of this chapter is to present research describing work in an organizational context in order to optimize the practices established in the most diverse domains of knowledge, attending to the relationships between information and communication technologies (ICTs) and sustainability in the post-COVID-19 pandemic era. An empirical study into the impact of digital transformation via unified communication and collaboration (UC&C) technologies on the productivity and innovation of a global automotive enterprise is thus reported on in the chapter. The primary research question addressed in the study was: To what extent does digital transformation, implemented through unified communication and collaboration technologies, impact productivity and innovation within a global automotive enterprise? The conclusion of the study is that digital transformation, delivered via an integrated framework with UC&C technologies, impact productivity and opportunity for driving innovation within a global automotive enterprise.