As the development of information and communication technology, government can interact more easily to citizens. The interaction may actively participate in governing public issues. Literature suggests this condition as engagement which means two way communications forming active participation in the social media platform. The purpose of this research is to measure citizen engagement on social media interaction of 32 regencies/ municipals government official Fanspage Facebook accounts in Central Java Province. To do so, a quantitative approach was conducted. The result of engagement measuement based on likes, comments, share, followers, and posts, shows various level of engagement among municiplities and regencies. The average engagement in facebook interaction is 0.0432. Purworejo regency official facebok account placed in the first rank with 0.2981. Given this result, local government units, specifically, those deal with strategic public communication may consider engagement measurement as the effort to improve citizen engagement in the local governance practice. AbstrakSeiring perkembangan teknologi informasi dan komunikasi, interaksi pemerintah dengan warga negara dapat dilakukan melalui media sosial. Dalam interaksi tersebut, warga negara dapat berpartisipasi aktif dalam praktik pemerintahan. Pada literatur, kondisi ini dikenal sebagai engagement warga negara, yaitu komunikasi dua arah yang membentuk partisipasi aktif dalam platform media sosial. Penelitian ini bertujuan untuk mengukur engagement warga negara dalam interaksi facebook pemerintah kabupaten/kota di Jawa Tengah. Pengukuran engagement menjadi penting dilakukan untuk mengetahui sejauh mana partisipasi aktif warga negara dalam interaksi media sosial dengan pemerintah. Data diambil dari 32 akun resmi fanspage facebook pemda di Jawa Tengah. Penelitian ini menggunakan metode kuantitatif. Dimensi pengukuran terdiri dari like, comment, share, post, followers. Hasil penghitungan menunjukkan nilai engagement yang beragam. Rata-rata nilai engagement 0.0432, dengan engagement tertinggi Kabupaten Purworejo (0.2981). Kebijakan strategi komunikasi publik pemda melalui media sosial hendaknya memperhatikan aspek nilai engagement sebagai upaya meningkatkan kepedulian dan partisipasi dalam penyelenggaraan pemerintah.

This article focuses on citizen engagement analysis on local government twitter through data mining analysis. Based on the concept of measuring citizen engagement from Haro-de-Rosario in 2018, this article analyzes three official twitter accounts of the Central Java provincial government, East Java province and West Java province. Data were collected by data mining with Scrape Storm software with measurement dimensions consisting of love, reply, retweet, tweet, and followers. The measurement results reveal that the level of citizen engagement varies widely, the highest value of citizen engagement is the account of the province of East Java (0.00068), and the second rank is the province of Central Java with a value of 0.00031 and the third rank is the province of West Java with a value of 0.00023. The design of public communication policies on social media should consider aspects of the level of citizen engagement as a benchmark for government efforts to increase public participation interest in managing local government.