ATSC 3.0 is the natural progression to higher video and audio quality. It improves the viewing experience, there is higher compression efficiency, there is much more robust transmission for reception on both mobile and fixed devices, and there is more accessibility, personalization and interactivity. ATSC 3.0 also addresses the fast-changing consumer behavioral preferences and changes, providing TV content on a wide variety of devices. ATSC 3.0 will continue to add value to the broadcasting service platform, extending its reach and adding new business models -all without Louis Libin -Sinclair Broadcast GroupLouis Libin is Senior Director of New Technology for Sinclair Broadcast Group. At Sinclair, Louis will be building out the SFN's. Louis specializes in broadcast, new product development, and new media. Louis has worked in strategic development for advanced television in many countries. In the United States, Libin has advised on spectrum and FCC issues. Libin provides workshops on equipment and technology to international regulatory agencies. Louis chairs the advisory committee of the Advanced Television Broadcasting Alliance. Mr. Libin is the local frequency coordinator for the New York Region. Louis is involved in the ITU and has written numerous papers on spectrum..

Claro and Tim, BE DIGITAL is in charge of to putting into effect the migration of the analog terrestrial TV signal to digital. BE DIGITAL is currently operational, having undertaken the disconnection in Rio Verde (GO) and now focusing its attention on Brasília and Greater São Paulo. The work being done by the EAD follows the guidelines approved by the GIRED-the Group for the Implementation of the Redistribution and Digitalization Process for TV and RTV Channels-a consultative council consisting of representatives of Anatel, the MCTIC, the winning bidders and the national broadcasting associations that also oversees it. This panel will present to us the work undertaken by BE DIGITAL, clear up doubts about how to put into effect the rearrangement of channels, the campaigns that will be launched in locations to be disconnected by 2018 and in cities where there is early entry of LTE, surveys for measuring the percentage of converts, the distribution of kits containing the converters and the digital receiver antennae for families registered with the Single Social Programs Register. Even in locations where disconnection will not occur by 2018, BE DIGITAL will also be in charge of preventive and corrective actions to solve any interference arising from LTE, in addition to campaigns for fine-tuning the channels (if so required).