Aside from lean management and business process re-engineering, a new management approach for optimizing logistics organization is gaining recognition: supply chain management. An essential precondition to benefit from supply chain management is a structured analysis of the network-specific optimization opportunities. Opportunities are derived from suboptimal inner and cross-organisational business processes and the related material, information and capital flows. The paper describes a supply chain analysis approach and proposes a measurement methodology integrating bottom-up and top-down performance measures as a hybrid balanced measurement approac