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Insects, as a food and or feed source, represent an emerging protein source relevant to farmers, feed companies, food companies and food marketers globally. The growth of this industry is somewhat restricted due to outdated food and feed regulations covering insect use. The regulations also do not allow the use of all potential insects as food and feed. Governments aim to ensure food and feed safety, and each country has its own substantive and procedural rules for this purpose. However, the regulatory demands and differences between countries complicate the international marketing strategies for insect products. Food and feed regulation are separate; feed regulation may allow insect usage even when they are not allowed as food. Some countries have specific rules for novel foods, while others do not. This paper compares insect food and feed regulation of the primary production and marketing areas: the European Union, the United States, Canada, and Australia. In addition, the situation in selected countries in Central and South America, Asia and Africa is also discussed.

Macroalgae-based products are increasing in demand also in Europe. In the European Union, each category of macroalgae-based products is regulated separately. We discuss EU legislation, including the law on medicinal products, foods including food supplements and food additives, feed and feed additives, cosmetics, packaging materials, fertilizers and biostimulants, as well as biofuels. Product safety and consumer protection are the priorities with any new products. Macroalgae products can be sold as traditional herbal medicines. The novel food regulation applies to macroalgae foods that have not previously been used as food, and organic macroalgae are a specific regulatory category. The maximum levels of heavy metals may be a barrier for macroalgae foods, feeds, and fertilizers. Getting health claims approved for foods based on macroalgae is demanding. In addition to the rules on products, the macroalgae business is strongly impacted by the elements of the general regulatory environment such as agricultural/aquacultural subsidies, maritime spatial planning and aquaculture licensing, public procurement criteria, tax schemes, and trade agreements.

Taking the macromarketing approach to insect food and feed, we study how the global insect marketing system is impacted by the global insect regulatory system. As an illustration, we study how the regulations of the European Union, USA, Canada and Australia impact marketing strategies of individual companies, and how company-level behaviour combines into the dynamics of the whole insect marketing system. The output of the global insect marketing system is the global assortment of insect products. The regulatory system has its topics, content, and tools with differences between countries. Topics are the elements of the insect business that regulators care about. Content determines what insect products can be launched. Tools are the regulatory instruments and sanctions. Regulatory differences between countries are an important determinant in the geography of launch patterns and in the resulting global assortment of insect products available.

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