As an agricultural community, in general, Bengkulu province has gardening. The largest plantations for the community are oil palm, rubber and coffee commodities. People depend their lives on abundant natural potentials but have not been able to manage them properly to stimulate added value. All potentials are still managed traditionally so that productivity is very low. The province of Bengkulu is the 3rd largest national coffee producer, but so far Bengkulu coffee is sold through Lampung and Palembang so it is not known outside. The problems are: The low income and welfare of the coffee farmers in Bengkulu province; The promotion and branding of Bengkulu coffee has not been recognized either nationally or internationally. The intention of compiling the Bengkulu coffee development master plan. One of the activities carried out is conducting research or mapping potential and mapping policy directions in the field of coffee development in Bengkulu Province. The aim of compiling the Bengkulu coffee development master plan a) Increasing the income of coffee farmers in Bengkulu province, b) Increasing the promotion and branding of Bengkulu Coffee at the national and international levels c) Increasing the knowledge of farmers and field officers towards coffee cultivation technology farmers: d) Increasing the role and function of farmer institutions in plantation areas coffee; e) Preparing technological innovations to increase coffee production and quality; The scope of activities is focused on coffee development in the Bengkulu area from upstream, production, downstream and provincial, district / city governments as well as Stake Holders / stakeholders.

This study aims to identify and formulate the potential strategies for developing coastal areas and fisherman human resource strategies in Bengkulu Province - Indonesia. This research was conducted using the sample taken from 18 institutions (i.e., policymakers) and 400 fishermen were randomly selected to participate in the survey. The suggested strategy could be conducted by optimizing the available strengths and opportunities to overcome the existing weaknesses and threats. In particular, it could be done by optimally utilizing the coastal and marine resources to fulfill the broad market share of domestic fisheries products, enforcing the existing laws and regulations, and increasing the level of fish consumption. More specifically, the strategy in regard to fishermen skills development could be choosen to support fisheries production. Thus, leading to the improvement of fishing infrastructure, and the fishermen skills through the utilization of capital assistance from the government’s program.