The city of Bandung has great potential for halal tourism. In addition to the carrying capacity of natural and human resources, Bandung has been designated by the Indonesian. However, policy makers still have not carried out special branding for halal tourism for the city of Bandung. This study has a purpose to observe the importance of branding for halal tourism in Bandung. This study uses a qualitative approach. The data were collected through questionnaires and literature study. The result showed that the majority of Muslims from various countries consider halal tourism branding important and influence their choice of the city they will visit.

Bandung is one of the best tourist destinations in Indonesia and Southeast Asia. Bandung has its own charm as a tourist spot with a variety of tourist attractions ranging from natural, culinary, heritage and cultural tourism. Tourism supports 40% of Bandung City's Regional Revenue and one of the tourist areas is Punclut. At first Punclut area was a green hills. Since the 1990s, there have been many travelers go to Punclut just to exercise in the morning. Now, there were more and more travelers with varied purposes, like for having meals or just hang out. Slowly, more and more commercial buildings were built in this area. Most of the designation is for restaurants. This conditions of course has an impact on the ecology of the area. Therefore, the authors conducted a study to determine an environmental sustainability in the Punclut area through the perceptions of tourists who have come to Punclut. The research was conducted using a qualitative method by conducting literature studies and distributing digital questionnaires through the Google Docs application. The results showed that environmental sustainability in the Punclut area was perceived by tourists who had visited there as "moderate" with a "good" tendency.