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Available online xxx JEL classification: M1 Keywords: Cross-national diversity of corporate governance Dimensions of social capital International market share Social network a b s t r a c tThe present paper attempts take an in-depth look into the configuration of social capital as a multidimensional construct, and unlike other studies, the dimensions are interrelated, and all of this in a global inter-organizational context. This work also analyses the influence of the cross-national diversity of corporate governance on the configuration of social capital. A variance-based structural equation modelling (partial least squares) and the multi-group analysis have been applied to a sample consisting of 225 global contractors. The findings lead us to argue that the different dimensions of social capital configuration do not act independently, but they exert a certain effect among themselves, and also affect the international market share of the company. Furthermore, the way each company configures the dimensions of social capital dimensions will depend on the company's corporate governance style.Palabras clave: Diversidad transnacional de gobierno corporativo Dimensiones del capital social Cuota de mercado internacional Redes sociales r e s u m e n Este trabajo trata de profundizar en la configuración el capital social como un constructo multidimensional, donde a diferencia de estudios previos sus dimensiones están inter-relacionadas, y todo esto en un contexto de relaciones inter-organizativas globales. Además, este trabajo analiza la influencia de la diversidad transnacional del gobierno corporativo en la configuración del capital social. Un modelo de ecuaciones estructurales basado en la varianza y un análisis de multi-grupos ha sido aplicado a una muestra conformada por 225 constructores globales. Los resultados nos permiten afirmar que las diferentes dimensiones de la configuración del capital social se inter-relacionan incidiendo unas sobre otras lo cual afecta a la cuota de mercado internacional de la empresa. Además, la manera en que la empresa configura las dimensiones del capital social va a depender del estilo de gobierno corporativo.

Loyalty is configured as one of the main determinants of firm performance. Many works have proposed models that analyze the relationship between loyalty and its main determinants: the customer perceived value (PV), their level of satisfaction and their perceived switching costs (PSC). Thus, the aim of this study is to validate a model that gathers the relationships between these variables and analyze the influence of customer characteristics -propensity towards switching and customer involvement-on these relationships in the insurance industry. The results show that (a) for the whole sample, perceived value, satisfactions and switching costs are set as antecedents of loyalty; (b) however, for customers with high tendency to switch, the path to a loyalty behavior is only mediated by the influence of their perceived value in their satisfaction; and finally (c) for these individuals, the strength of the relationship between satisfaction and loyalty is lower than customers with low tendency to switch.