E-commerce in Indonesia is currently developing rapidly in line with the era of globalization. Brand equity and electronic word of mouth is one aspect that e-commerce really cares about. Tokopedia, Shopee, Lazada and Bukalapak are competing fiercely to maintain their competitive advantage by creating good brand equity. Therefore, it is interesting to learn about brand equity in building customer satisfaction and customer loyalty. The aim of this study is (1) Analyzing brand equity in the e-commerce marketplace, (2) Calculating the level of overall consumer satisfaction and loyalty to the four e-commerce marketplaces,(3) Identifying the elements of brand equity and electronic word of mouth that affect brand satisfaction and loyalty to the four e-commerce marketplace companies. The sampling technique in research uses non-probability sampling method with convenience sampling technique. This study used a total sample of 100 people service users of the e-commerce marketplace companies Tokopedia, Shopee, Lazada, and Bukalapak. Processed using SEM-PLS. Based on the research results, the elements of brand equity and electronic word of mouth have a positive influence on consumer satisfaction. In the Tokopedia and Shopee brands, there is one element of brand equity that has no effect, namely brand association and brand awareness. Lazada, one element that affects satisfaction, Bukalapak has a positive effect on satisfaction, namely electronic word of mouth. Consumer satisfaction has a significant positive effect on consumer loyalty. Keywords: E-Wom, Brand Equity, Customer Loyalty, Customer Satisfaction, SEM-PLS.

The Covid-19 pandemic has generally affected the cosmetic industry's marketing and sales. Drastic changes happened, and the sales now rely more on online sales. This study aimed to analyze the purchase behavior of facial serum cosmetic products before and during the Covid-19 pandemic. The sampling technique applied purposive sampling. Data analysis used Structural Equation Modelling - Partial Least Squares (SEM-PLS). Data were obtained from 200 respondents in the Jabodetabek area from April to May 2021, but only 163 were included in the analysis. The results show that the conditions before and during the pandemic are significant differences. Before the pandemic, co-creation, communal activation, conversation, halal awareness, and reference groups influenced the purchase behavior. On the other hand, though, reference groups did not affect the purchasing behavior during the pandemic. Therefore, business people in the cosmetics field can focus on co-creation and conversation.

The rapid development of the business world has resulted in several changes to business actors in carrying out their business activities. This encourages the emergence of standard agreements as practicality in conducting transactions. This study aims to analyze consumer protection law and apply the principles of freedom of contract in standard agreements in online and retail financial services businesses—the descriptive qualitative method with data collection techniques using in-depth interviews and documentation studies. Informants were selected by purposive sampling. The results show that standard clauses have been regulated in Article 18 of the Consumer Protection Law. However, in practice, clauses are still found that violate and transfer responsibility to the detriment of consumers. Furthermore, regarding consumer dispute resolution, there is an overlap issue between the Financial Services Authority (OJK) and the Consumer Dispute Resolution Agency (BPSK). Therefore, if viewed from the principle of freedom of contract, the standard agreement cannot fulfill the principle of freedom of contract, and consumer protection, so especially in the financial services sector and retail, needs to increase preventive and repressive supervision by providing several alternatives dispute resolutions for disadvantaged consumers.

Raw material control is a critical factor in a company to fulfill the production requirement and cost. This research aims to identify company function in keeping the relationship among suppliers and also to formulate efficient raw material management. The company cooperates with several suppliers as "partners" that integrated and classified on raw material procurement. The classification of raw materials in 2016 and 2017 using the ABC method showed that the raw materials categorize as class A (have a large useful value). The forecasting error of raw materials was compared with quadratic, linear, moving average, and double exponential smoothing methods. There were four types of raw materials that have a smaller forecast than a company method for the year 2016 and one type for raw material in 2017. There was one material that has an optimal Q negative because of its negative function. The total costs incurred were mostly lower if using company methods, and so it could be concluded that the company fulfilled the efficiency level. The buffer stock calculation could be used as a guide for companies to handle weekly raw material requirements in order to avoid out of stock.

As the pioneer in the industrial mineral industry in Indonesia, PT. XYZ had experienced rapid growth and enjoy the market leader position; however, the trend shows that the sales volume recently decreases as an impact of tight competition and regulation control from the government. It is decided to formulate strategies to able the company growth and to maintain its strong position in the market. This study evaluated and analyzed the company's business environment internally and externally to find the alternative strategies suit best for PT. XYZ. Then, The strategies cascaded down into the functional strategy to prioritize the new product development (NPD) portfolio. The analysis used Internal Factor Evaluations (IFE) Matrix, External Factor Evaluation (EFE) Matrix, Five Forces Porter Matrix, Internal-External (IE) Matrix, Boston Consulting Group (BCG) Matrix, Quantitative Strategic Planning (QSPM) Matrix and Analytic Hierarchy Process (AHP). The research was conducted with a purposive sampling technique by selecting internal and external experts. The results show that market development, market penetration, retrenchment, and product development were the strategy that must be implemented for the particular market segment, while Product A was the most prioritize NPD portfolio to be developed by PT. XYZ.