Pengabdian masyarakat ini memiliki tujuan diantaranya memberikan pelatihan branding produk dan pemasaran digital kepada kelompok karang taruna Desa Keboan Anom, Kecamatan Gedangan, Sidoarjo Jawa Timur. Masalah yang terjadi pada Mitra yaitu belum memiliki label usaha dan masih menerapkan cara manual dalam memasarkan produknya. Pemasaran manual dilakukan dengan menitipkan produk ke warung di sekitar tempat tinggal, tanpa adanya bantuan pemasaran online. Permasalahan yang diangkat adalah peningkatan branding produk, dan peningkatan manajemen pemesanan produk dengan implementasi teknologi informasi. Solusi yang ditawarkan adalah pelatihan branding produk dan pembuatan website. Penerapan aplikasi kepada mitra melalui kegiatan transfer knowledge melalui pelatihan dan pendampingan mitra dalam penggunaan website. Pelaksanaan kegiatan dengan metode Focus Group Discussion (FGD) untuk menjalin keterbukaan, kepercayaan dan memahami persepsi, sikap serta pengalaman persoalan yang dimiliki oleh mitra dalam melakukan branding produk, kemudian dilanjutkan pada pendampingan yaitu penyuluhan dan pelatihan penggunaan website yang meliputi desain iklan, upload konten.

A grocery store is a small shop that is easily accessible to the public and is located on a busy street, gas station, train station or in a densely populated urban or residential area. Most of these types of shops are traditional in nature, where buyers cannot freely pick up their own goods, usually there is a dividing screen in the form of a window or shelf. If you pay attention, actually the goods sold in grocery stores are almost similar to those sold in supermarkets such as Alfamart or Indomart, it's just that the minimarkets are modern. People often refer to this shop as a grocery store. Among the many minimarkets and modern shops in Sidoarjo, it turns out that there is a grocery store whose building is still standing up to this day, namely An Nur Shop. This shop is located in Jambangan Candi Sumokali, Sumokali, Jambangan, Kec. Candi, Sidoarjo Regency, East Java 61271, Toko An Nur is a grocery store that was founded in 1990. An Nur shop has very many customers so that the stock of merchandise is often short, this makes An Nur shop troublesome in bringing in merchandise, so it requires sales of goods to arrive the merchandise sold. Based on the problems faced, through this research activity, the E-KELONTONG application is proposed. Through the E-KELONTONG application, it will be easier for An Nur Stores to bring in products through sales with the E-KELONTONG application.The creation of this E-KELONTONG application uses a way of collecting data by retrieving data directly from an An nur grocery store, interviewing the store owner. The software used to build this E-GROCERY application is using Android Studio 3.5 and Xampp server.

The University of Muhammadiyah Sidoarjo (UMSIDA) is one of Indonesia's superior and innovative private colleges in developing IPTEKS based on Islamic values for community welfare. UMSIDA that has stood long enough with the number of students received in each year is quite a lot. Each new school year opening, this private college regularly organizes new student admissions (PMB) activities. Admission for new students (PMB) at UMSIDA can be done at pmb.umsida.ac.id. Therefore, research aims to create data mining applications classification method with the algorithm Naïve Bayes. This research uses the classification method used to Megukur accuracy level. To predict the promotion of new students receiving Muhammadiyah Sidoarjo University (UMSIDA) can be done using the Naïve Bayes algorithm with 7 predefined variables. Offline and online predictor of the dataset of 2601 data is divided into 2 as many as 70% of 2000 Training data and as much as 30% from 601 of Testing data.